Area Sales Executive

2 weeks ago


Lucknow Mumbai Rajkot, India Reva Polyplast Full time ₹ 3,00,000 - ₹ 4,20,000 per year

Short Description (for Naukri)

Hiring Area Sales Executives for Mumbai and Rajkot (Saurashtra region). 24 years channel sales experience in building materials/pipes & fittings preferred. Drive dealer appointments, secondary sales, collections, schemes, merchandising, and market reach. Must know local market, have strong follow-ups, Excel/CRM skills, and a two-wheeler with license.

Location Options

  • Mumbai Territory: Mumbai/Thane/Navi Mumbai
  • Rajkot (Saurashtra) Territory: Rajkot and neighboring districts (e.g., Morbi, Jamnagar, Junagadh, Porbandar, Amreli, Bhavnagar) as assigned

Role & Responsibilities

Channel Development & Coverage

  • Execute beat plans; expand active dealer network and sub-dealers/retailers.
  • Deliver monthly primary billing and drive secondary sales at outlet level.
  • Conduct product demos, plumber/influencer meets, and retailer activations.
  • Ensure visibility & branding: planograms, POP/POSM, counters, display, and scheme communication.

Revenue, Schemes & Collections

  • Achieve volume/value targets, new SKU penetration, and range selling (CPVC/UPVC/SWR).
  • Roll out dealer schemes, track achievements, verify claims, and prevent leakage.
  • Execute price lists, manage credit within policy, and drive on-time collections & reconciliations.

Market Intelligence & Service

  • Track competitor prices, schemes, service levels, and share actionable inputs.
  • Coordinate with Plant/HO for stock, dispatch ETAs, and complaint closures within TAT.

Reporting & CRM

  • Maintain daily call reports, outlet coverage, and funnel in CRM.
  • Submit WSR/MSR, target vs achievement, and secondary/tertiary dashboards on time.

Candidate Profile

  • Experience: 2–4 years in channel sales (building materials/pipes/fittings/cement/paints/ply/CPVC/UPVC preferred).
  • Education: Graduate (BBA/B.Com/BE, etc.); MBA/PG (Marketing/Sales) is a plus.
  • Skills: Strong negotiation & relationship-building, disciplined follow-ups, Excel (VLOOKUP/XLOOKUP, Pivot, SUMIF), basic CRM usage, email etiquette.
  • Languages:

  • Mumbai: English/Hindi (Marathi preferred)

  • Rajkot/Saurashtra: English/Hindi (Gujarati preferred)

  • Other: Valid two-wheeler & driving license; willingness to travel 15–20 days/month.

Compensation & Benefits

  • Fixed: 25,000–35,000 per month (based on experience).
  • Incentives/TA-DA: As per company policy.
  • Tools of trade and benefits as applicable.

Reporting

  • Reports to ASM/RSM/ZM (as assigned); coordinates closely with Sales Coordinator & Accounts.

Performance Expectations (for offer letter/scorecard)

  • Monthly target achievement (primary & secondary)
  • Outlet productivity & new dealer activation count
  • Collections % within credit norms; overdue reduction
  • Scheme execution accuracy & claim closure TAT
  • CRM/MIS timeliness & data hygiene

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