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Marketing Manager

2 weeks ago

Greater Kolkata Area, India Pawmax Full time ₹ 9,00,000 - ₹ 12,00,000 per year

Company Description

At Pawmax, We're seeking a strategic and results-driven
Marketing Manager
to lead initiatives that drive brand growth, lead generation, and customer engagement.

Role Description

  • Develop and execute multi-channel marketing strategies aligned with business objectives
  • Plan and manage digital campaigns across SEO, PPC, email, content, and social media
  • Analyze market trends and competitor strategies to identify growth opportunities
  • Oversee brand messaging and ensure consistency across all marketing materials
  • Manage and mentor a small marketing team and collaborate with cross-functional departments
  • Track and report on campaign performance using analytics tools (Google Analytics, HubSpot, etc.)
  • Develop and manage the marketing budget, ensuring ROI on all initiatives
  • Coordinate product launches and promotional events
  • Build and maintain relationships with media, influencers, and key partners

Qualifications

  • Experience in developing marketing strategies and executing marketing campaigns
  • Proficiency in Digital Marketing, Social Media Marketing, and SEO
  • Strong skills in Content Creation, Copywriting, and Graphic Design
  • Ability to analyze marketing data and generate insights
  • Excellent written and verbal communication skills
  • Ability to work collaboratively in an on-site environment
  • Passion for pets and pet care products
  • Bachelor's degree in Marketing, Communications, Business, or related field