Marketing Manager

2 days ago

Greater Kolkata Area, India Ganesh Consumer Products Limited Full time ₹ 15,00,000 - ₹ 25,00,000 per year

Company Description

Ganesh Consumer Products Limited, established in 1936, is renowned for its high-quality wheat and gram flour. The company blends traditional values of integrity and customer delight with modern technology and high standards. Ganesh is a leader in manufacturing wheat products, spices, cereals, and ready-to-cook/instant items. The company values quality, integrity, and the professional growth of its employees.

Tentative Roles and Responsibilities:

  • Develop and execute comprehensive brand strategies to drive business growth and increase market share.
  • Reviewing and reporting on all areas of the marketing strategies and its implementation.
  • Creating all brand communication and ensuring online presence and social media management
  • Development of all marketing plans and ensuring the implementation of effective marketing strategies.
  • Brand development and improving brand recall for all products across all geographies.
  • Collaborate with cross-functional teams to launch new products, services, and campaigns that meet customer needs and expectations.
  • Manage budgets for multiple brands across various channels (ATL/BTL) to achieve desired results.
  • Ensure effective communication of brand positioning, messaging, and key performance indicators (KPIs).

Desired Candidate Profile:

  • 10-15 years of experience in FMCG industry with expertise in brand management.
  • MBA/PGDM degree in relevant field.
  • Strong understanding of B2C/B2B markets, consumer behavior, and competitive landscape.

CTC LPA

Location- Kolkata.

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