Key Account Manager
1 day ago
About Marketing Lab:
Marketing Lab is a team of unconventional, creative marketers based in New Town, Kolkata. We are looking for a dynamic and results-driven Account Management Executive to join our fast-paced performance marketing agency.
The ideal candidate will be responsible for managing client relationships, developing digital marketing strategies, and ensuring the successful execution of performance marketing campaigns. As an Account Management Executive, you will act as the key point of contact between the agency and clients, providing strategic guidance and delivering measurable results that align with clients' business goals.
Key Responsibilities:
Client Relationship Management:
- Serve as the primary point of contact for a portfolio of clients, building strong, long-term relationships.
- Understand clients' business objectives, challenges, and needs to create tailored performance marketing solutions.
- Ensure timely communication and deliver reports on campaign performance, progress, and ROI.
Campaign Strategy and Execution:
- Collaborate with internal teams (creative, media buying, analytics) to develop and execute high-impact performance marketing strategies.
- Oversee campaign planning, optimization, and performance across digital channels, including paid search, paid social, display, and affiliate marketing.
- Manage budget allocation, bid strategies, and KPIs to ensure campaigns meet or exceed client objectives.
Data Analysis & Reporting:
- Analyze campaign data to track performance, identify trends, and make data-driven recommendations for optimization.
- Prepare detailed reports and presentations to demonstrate the effectiveness of marketing efforts and share key insights with clients.
- Stay updated on industry trends, tools, and best practices to provide cutting-edge strategies for client campaigns.
Cross-functional Collaboration:
- Work closely with the creative, content, and development teams to ensure that client needs and campaign goals are communicated effectively.
- Coordinate with media buyers and analysts to align strategies with performance metrics and reporting requirements.
Project Management:
- Ensure timely delivery of campaigns, adhering to project deadlines and budgets.
- Manage multiple client accounts simultaneously, ensuring attention to detail and high-quality service across all touchpoints.
- Handle contract renewals, client onboarding, and billing processes as needed.
Requirements:
- Experience: 1-2 years of experience in account management, digital marketing, or performance marketing, ideally within an agency setting.
- Knowledge: Decent understanding of performance marketing channels, including PPC, paid social etc.
- Technical Skills: Proficiency with marketing tools and platforms such as Google Ads, Facebook Ads Manager, Google Analytics, and other ad management tools.
- Communication: Excellent verbal and written communication skills; able to present strategies, data, and insights to clients clearly.
- Analytical Skills: Ability to analyze complex data, make data-driven decisions, and provide actionable insights to optimize performance.
- Project Management: Strong organizational skills with the ability to manage multiple campaigns and priorities simultaneously.
- Adaptability: Comfortable in a fast-paced, high-growth environment, with the ability to adapt quickly to changing client needs and industry trends.
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