Influencer Marketing Manager

3 days ago

Greater Kolkata Area, India Amwoodo Full time ₹ 1,04,000 - ₹ 1,30,878 per year

Job Title

Influencer Marketing Manager

Location: Kolkata (Work from Office)

Experience Required: 5+ years in influencer or digital marketing

About Amwoodo

Amwoodo Eco Products is pioneering a plastic-free future through innovative, bamboo-first products. We are dedicated to sustainability, artisan empowerment, and carbon reduction.

Role Overview

As Influencer Marketing Manager, you'll lead the creation and execution of influencer-driven campaigns that spotlight our mission and drive brand engagement. You'll partner with eco-conscious creators to authentically communicate our bamboo-based narrative across digital channels.

Key Responsibilities

  • Develop and roll out influencer marketing strategies that align with Amwoodo's mission, KPIs, and sustainability values.
  • Identify, engage, and nurture partnerships with influencers—including nano, micro, and macro creators—who resonate with eco-conscious and hospitality audiences.
  • Negotiate contracts, compensation terms, and campaign deliverables in collaboration with influencers and agencies.
  • Oversee campaign execution: content co-creation, calendar management, brand alignment, and compliance with disclosure guidelines.
  • Measure campaign success using key metrics (engagement, reach, ROI) and deliver insights to optimize future initiatives.
  • Coordinate with cross-functional teams—Creative, Social, Product, PR—to ensure influencer content reflects brand messaging.
  • Stay abreast of influencer marketing trends, platform shifts, and compliance requirements, and apply learnings to enhance effectiveness.

Required Qualifications & Skills

  • Bachelor's degree in Marketing, Communications, or a related discipline.
  • Minimum of 5 years of hands-on experience in influencer marketing or digital marketing roles.
  • Demonstrated success in managing influencer campaigns that drive engagement and brand visibility.
  • Strong network within influencer communities.
  • Exceptional communication, relationship-building, and negotiation skills.
  • Creativity and strategic mindset with an ability to align campaigns.
  • Outstanding project management, attention to detail, and ability to manage multiple campaigns under tight deadlines.
  • Awareness of influencer disclosure norms and legal compliance standards.

Why You'll Love Working Here

  • Be part of a values-led brand making measurable impact in reducing plastic waste and supporting artisans and the environment.
  • Enjoy a collaborative, in-office culture in Kolkata, where your creativity meets shared purpose.
  • Work with a dynamic marketing team passionate about innovation and sustainability.

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