Campaign Executive

3 days ago


Pune, Maharashtra, India Conneqt Full time ₹ 9,00,000 - ₹ 12,00,000 per year

Job Overview:

We are seeking a detail-oriented and proactive WhatsApp/SMS Campaign Executor to manage and execute targeted WhatsApp/SMS campaigns. The candidate will be responsible for setting up, monitoring, and optimizing campaigns, coordinating with internal teams, and ensuring timely delivery of communications to customers.

Job Title: WhatsApp/SMS Campaign Executor

Location: Pune

6 days working from office

Key Responsibilities:

  • Plan, create, and execute WhatsApp/SMS marketing campaigns as per business requirements.
  • Coordinate with the WhatsApp/SMS solution partner for account setup, approvals, and campaign configurations.
  • Manage campaign workflows, message templates, and ensure compliance with WhatsApp/SMS Business policies.
  • Segment and manage customer lists for effective targeting.
  • Whitelist the content received from the business
  • Monitor campaign performance, generate reports, and share actionable insights.
  • Collaborate with content, design, and business teams to finalize creatives and messaging.
  • Track budgets and ensure optimal utilization of messaging credits.
  • Handle scheduling, tracking, and troubleshooting campaign delivery issues.
  • Ensure data privacy and adherence to internal governance and compliance guidelines.
  • Work on continuous process improvement to reduce execution turnaround time.

Required Skills & Qualifications:

  • Bachelors degree in Marketing, Business Administration, or related field.
  • 13 years of experience in campaign execution or digital marketing (experience with WhatsApp/SMS/engagement platforms like (vilpower, Infobip, TCL Kaleriya preferred).
  • Hands-on experience with WhatsApp Business API or messaging platforms is a plus.
  • Strong understanding of campaign management tools and customer engagement.
  • Analytical mindset with ability to interpret campaign performance data.
  • Good coordination and stakeholder management skills.
  • Knowledge of DLT regulations and messaging compliance (preferred).

Key Attributes:

  • Detail-oriented and organized.
  • Strong communication skills.
  • Ability to work under tight timelines.
  • Proactive and self-driven with ownership mindset.

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