
Campaign Executive
3 days ago
Job Overview:
We are seeking a detail-oriented and proactive WhatsApp/SMS Campaign Executor to manage and execute targeted WhatsApp/SMS campaigns. The candidate will be responsible for setting up, monitoring, and optimizing campaigns, coordinating with internal teams, and ensuring timely delivery of communications to customers.
Job Title: WhatsApp/SMS Campaign Executor
Location: Pune
6 days working from office
Key Responsibilities:
- Plan, create, and execute WhatsApp/SMS marketing campaigns as per business requirements.
- Coordinate with the WhatsApp/SMS solution partner for account setup, approvals, and campaign configurations.
- Manage campaign workflows, message templates, and ensure compliance with WhatsApp/SMS Business policies.
- Segment and manage customer lists for effective targeting.
- Whitelist the content received from the business
- Monitor campaign performance, generate reports, and share actionable insights.
- Collaborate with content, design, and business teams to finalize creatives and messaging.
- Track budgets and ensure optimal utilization of messaging credits.
- Handle scheduling, tracking, and troubleshooting campaign delivery issues.
- Ensure data privacy and adherence to internal governance and compliance guidelines.
- Work on continuous process improvement to reduce execution turnaround time.
Required Skills & Qualifications:
- Bachelors degree in Marketing, Business Administration, or related field.
- 13 years of experience in campaign execution or digital marketing (experience with WhatsApp/SMS/engagement platforms like (vilpower, Infobip, TCL Kaleriya preferred).
- Hands-on experience with WhatsApp Business API or messaging platforms is a plus.
- Strong understanding of campaign management tools and customer engagement.
- Analytical mindset with ability to interpret campaign performance data.
- Good coordination and stakeholder management skills.
- Knowledge of DLT regulations and messaging compliance (preferred).
Key Attributes:
- Detail-oriented and organized.
- Strong communication skills.
- Ability to work under tight timelines.
- Proactive and self-driven with ownership mindset.
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