
Campaign Manager
2 days ago
Role: Campaigns Manager
Location: Pune
Responsibilities:
·
Strategy Development:
o Develop and implement comprehensive digital marketing strategies aligned with overall business objectives.
o Conduct in-depth market research and competitor analysis to identify opportunities and optimize campaigns.
o Define clear KPIs and track performance metrics to measure campaign effectiveness.
o Start with Google and Meta campaigns and then progressively add performance platforms like snapchat, Amazon ads, quick commerce platforms, retail media networks and so on.
·
Campaign Management:
o Oversee the planning, execution, and optimization of Google Ads (Search, Display, Shopping, Video) and Facebook Ads campaigns.
o Manage campaign budgets, bidding strategies, and ad creatives to maximize ROI.
o Utilize A/B testing and other experimentation techniques to improve campaign performance.
·
Audience Targeting:
o Develop targeted audience segments based on demographics, interests, and behaviors.
o Utilize advanced targeting options to reach the right audience at the right time.
o Continuously refine targeting strategies to optimize campaign performance.
·
Analytics and Reporting:
o Monitor key performance indicators (KPIs) and track campaign performance.
o Analyze campaign data to identify trends, opportunities, and areas for improvement.
o Generate insightful reports and presentations to communicate findings to stakeholders.
·
Team Management:
o Lead and mentor a team of digital marketing specialists.
o Assign tasks, provide guidance, and foster a collaborative work environment.
o Develop and implement training programs to enhance team skills and knowledge.
Qualifications:
· Bachelor's degree in Marketing, Business, or a related field.
· 4+ years of experience in digital marketing, with a strong focus on Google Ads and Facebook Ads.
· In-depth knowledge of Google Ads and Facebook Ads platforms, including their latest features and best practices.
· Strong analytical skills and the ability to interpret complex data.
· Excellent project management and organizational skills.
· Experience with Google Analytics and other digital analytics tools.
· Strong communication and presentation skills.
· A passion for digital marketing and a desire to stay up-to-date with industry trends.
Preferred Qualifications:
· Experience with other digital marketing channels, such as email marketing, SEO, and social media.
· Certifications in Google Ads and Facebook Blueprint.
· Experience with data-driven decision making and optimization techniques.
· A strong understanding of the latest digital marketing trends and technologies.
If you're a highly motivated and results-oriented individual with a passion for digital marketing, we encourage you to apply.
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