Brand Marketing Executive

3 weeks ago

Pune, Maharashtra, India RECEX Full time

We are seeking a creative and execution-driven Brand Marketing Executive to manage the marketing initiatives for our flagship brands - Little Italy and ACASA The role requires a blend of strategic thinking campaign innovation vendor management and strong execution skills working closely with the Head of Marketing to deliver impactful results Key Responsibilities Brand Strategy Positioning o Assist the Head of Marketing in developing and executing brand strategies for both brands o Ensure consistent brand messaging across digital print and on-ground channels Marketing Campaigns Innovation o Conceptualize and execute innovative marketing campaigns to drive brand awareness and customer engagement o Plan integrated campaigns across digital PR influencer and on-ground activations Creative Development Collaterals o Identify and manage vendors for printing production and marketing collaterals o Oversee quality timelines and cost-effectiveness of deliverables Digital Social Media o Manage social media presence performance marketing inputs and influencer tie-ups o Work with creative partners to develop engaging content Activations Events Collaborations o Conceptualize and execute on-ground brand activations events and pop-ups to engage customers and build brand presence o Drive collaborations with influencers communities and like-minded brands to create impactful partnerships o Ensure seamless execution of events with attention to detail brand consistency and ROI measurement Budgeting MIS o Maintain marketing budgets vs actuals track spends and report variances o Prepare MIS reports to monitor campaign performance and ROI Vendor Stakeholder Management o Identify negotiate and manage vendors for marketing activities and materials o Collaborate with operations F B and cross-functional teams for smooth execution Market Insights o Analyze consumer trends competitor activities and campaign data to refine marketing strategy Requirements 5-6 years of proven experience in brand marketing F B hospitality lifestyle or retail preferred Strong exposure to campaign innovation vendor management and budget control Hands-on experience with digital marketing analytics and creative campaign execution Excellent communication negotiation and stakeholder management skills Ability to balance strategic inputs with hands-on execution

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