Campaign Manager

2 days ago

Pune, Maharashtra, India Liberty General Insurance Full time ₹ 5,00,000 - ₹ 15,00,000 per year
Job Description

Description

  • Drive Business & generate lead for the D2C Channel through Performance marketing campaign on the relevant platforms including Search, Display, YTMax, Affiliate, Social networks.
  • Improve lead quality through conversion rate, manage cost per lead (CPL), Campaign Budget Allocation etc.
  • Manage Website & Mobile App Traffic through Google Analytics platform
  • Developing and implementing effective search engine optimization (SEO) strategies
  • Work closely with the IT Team for Customer Journey on the website, CRM, Dialer, Landing Page etc.
  • Active participation in website revamp through Content/UI/UX
  • Manage Customer Engagement of existing customers through Campaign Management by using SMS/Email/WhatsApp/Voice Calls media vehicles
  • Oversee the execution, mentoring, and measurement of marketing campaigns and their success
  • Budget Management
Qualifications

Bachelor's Degree

About Us

At Liberty Mutual, our purpose is to help people embrace today and confidently pursue tomorrow. Thats why we provide an environment focused on openness, inclusion, trust and respect. Here, youll discover our expansive range of roles, and a workplace where we aim to help turn your passion into a rewarding profession.

Liberty Mutual has proudly been recognized as a Great Place to Work by Great Place to Work US for the past several years. We were also selected as one of the 100 Best Places to Work in IT onIDGs Insider Pro and Computerworlds 2020 list. For many years running, we have been named by Forbes as one of Americas Best Employers for Women and one of Americas Best Employers for New Graduatesas well as one of Americas Best Employers for Diversity. To learn more about our commitment to diversity and inclusion please visit: Diversity & Inclusion

We value your hard work, integrity and commitment to make things better, and we put people first by offering you benefits that support your life and well-being. To learn more about our benefit offerings please visit: Benefits

Liberty Mutual is an equal opportunity employer. We will not tolerate discriminationon the basis ofrace, color, national origin, sex, sexual orientation, gender identity, religion, age, disability, veterans status, pregnancy, genetic information or on any basis prohibited by federal, state or local law.

Locations: Pune, MH, India

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