Programmatic Campaign Manager

Digital Marketing (Programmatic)

About Cybage:

Cybage Software is a technology consulting organization and the head office is in Pune; you will get an opportunity to be a part of highly skilled talent pool of more than 7000 employees. We have our operations hub in GNR and Hyderabad as well and we have also marked our presence in USA, UK, Japan, Germany, Ireland, Canada, Australia, and Singapore. We provide seamless services and dependable deliveries to our clients from diverse industry verticals such as Media and Advertising, Travel and Hospitality, Digital Retail, Healthcare and Life Sciences, Supply chain and logistics, and Technology.

• Mandate Qualifications

• Bachelor's degree in Marketing, Advertising, Business, Engineering, or a related field.

• 4-9 years of hands-on experience in programmatic media buying and campaign management across major DSPs (DV360, The Trade Desk-Preferred).
• Proven track record of managing and developing teams responsible for campaign delivery, quality assurance, and client satisfaction.
• Deep understanding of digital marketing fundamentals, including audience targeting, bidding strategies, pacing, and multi-channel programmatic campaigns (display, video, mobile).
• Strong analytical skills with the ability to interpret campaign data, optimize performance, and deliver detailed reports.

• Excellent stakeholder communication skills with experience collaborating across teams and supporting client-facing activities.

• Good to Know Qualifications

• Experience working closely with client-facing teams, managing multiple accounts in fast-paced agency or trading desk environments.

• Strong familiarity with third-party verification and analytics tools such as MOAT, DoubleVerify, and their integration with programmatic platforms.
• In-depth understanding of programmatic trading models including PMP, preferred deals, and programmatic guaranteed.
• Hands-on experience managing campaigns across objectives such as app installs, branding, and performance marketing.
• Excellent communication skills to simplify complex programmatic concepts for client presentations and internal stakeholders.
• Knowledge of emerging programmatic technologies such as AI-driven bidding and audience data management platforms (DMPs).

Roles and Responsibilites:

• Oversee campaign QA processes, troubleshoot issues, and ensure error-free trafficking, pacing, and reporting across campaigns.
• Own client relationships for assigned accounts, participate in weekly client meetings, and communicate campaign insights, optimizations, and performance updates.
• Develop and implement platform strategies, driving campaign performance improvements by analyzing data trends and recommending actionable optimizations.
• Coordinate seamlessly with onshore and regional teams, third-party vendors, and agency stakeholders to ensure smooth campaign delivery and alignment with business objectives.
• Ensure accurate management of campaign documentation, insertion orders, creatives, billing, and reconciliation activities.
• Enforce best practices across programmatic buying platforms, focusing on consistency, efficiency, and adoption of latest platform features and updates.
• Serve as an escalation point for campaign or client issues, resolving challenges effectively to maintain campaign success.
• Build and maintain strong relationships with regional teams and external partners to share knowledge, coordinate strategies, and enhance campaign delivery.
• Drive career development initiatives within the team, delivering timely feedback, capacity planning, and resource management.
• Stay updated on industry trends, platform changes, and emerging programmatic technologies to continuously improve team capabilities and campaign effectiveness.

Shift details and location:

Rotational shifts:

• Day shift: 11:30 AM -8:30 PM
• Night shift: 6:30 PM -3:30 AM (2 hours, as per client request)

Location-Pune

Its good to have:

• 60% & above in any two of the following and 55% & above in the third

• Secondary, Higher Secondary (or it s equivalent) and Graduation level (aggregate)

• Strong Communication & interpersonal Skills.