Digital Marketing Manager

1 week ago

Pune, Maharashtra, India Kohinoor Group Pune Full time ₹ 15,00,000 - ₹ 25,00,000 per year

Key Responsibilities:

  • Performance Marketing Strategy & Execution:
    Develop, implement, and manage comprehensive performance marketing campaigns (Search, Social, Display, Programmatic) with a focus on lead volume, cost-per-lead (CPL), and conversion rates.
  • Budget Management & Optimization:
    Oversee and meticulously manage a significant digital advertising budget, continually monitoring, optimizing, and scaling campaigns to achieve business objectives and deliver a strong Return on Ad Spend (ROAS).
  • Lead Generation & Nurturing:
    Own the end-to-end digital lead generation funnel, ensuring high-quality traffic is directed to optimized landing pages and coordinating with sales teams for efficient lead handover and tracking.
  • Platform Expertise:
    Demonstrate expert-level proficiency in platforms such as Google Ads (Search, Display, YouTube), Meta Ads (Facebook/Instagram), and other relevant real estate listing portals or programmatic platforms.
  • Analytics & Reporting:
    Utilize tools like Google Analytics, CRM data, and platform dashboards to conduct in-depth analysis, generate actionable insights, and provide clear, regular reporting on campaign performance to senior management.
  • A/B Testing & Conversion Rate Optimization (CRO):
    Continuously test ad copy, creative, audience segmentation, and landing page elements to improve campaign efficiency and overall website conversion rates.
  • Social Media Content Management
  • Agency Management
  • Billing for digital vendors & Meta/Google
  • Media Planning on paid and native platforms

Qualifications:

  • Bachelor's degree in Marketing, Business, or a related field.
  • 5-7 years of dedicated experience in digital marketing, with at least 3 years directly within the real estate/property sector.
  • Proven track record of successfully managing large-scale performance marketing budgets and significantly impacting sales pipelines.
  • Strong understanding of the real estate customer journey and sales cycle.
  • Exceptional analytical skills and proficiency in Google Analytics, Excel/data visualization tools, and CRM integration.

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