Senior Sales Marketing Manager

The Senior Manager – Sales & Marketing is responsible for developing and executing strategic sales and marketing plans to drive revenue growth, brand visibility, and customer engagement across all 20+ outlets. This role combines strong leadership, analytical thinking, and creativity to enhance brand positioning, maximize same-store sales, and ensure consistent marketing execution across all restaurant locations.

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Key Responsibilities:

Sales & Business Development

•⁠ ⁠Develop and implement sales strategies to achieve monthly and annual revenue targets across all outlets.

•⁠ ⁠Analyze sales trends, customer feedback, and market data to identify opportunities for growth.

•⁠ ⁠Lead and manage local store marketing (LSM) initiatives to increase footfall and customer retention.

•⁠ ⁠Collaborate with operations to design and execute outlet-level promotions, corporate tie-ups, and loyalty programs.

•⁠ ⁠Negotiate and manage partnerships with delivery aggregators, corporate clients, and brand collaborators.

Marketing & Brand Management

•⁠ ⁠Develop and oversee brand marketing campaigns (digital, ATL, BTL, PR, and influencer marketing).

•⁠ ⁠Maintain consistent brand identity, communication, and visual standards across all outlets.

•⁠ ⁠Plan and execute product launches, seasonal campaigns, and menu promotions.

•⁠ ⁠Manage marketing budgets, ensuring ROI-driven spending.

•⁠ ⁠Monitor competitor activities and industry trends to guide strategic decision-making.

Performance Marketing

•⁠ ⁠Drive customer acquisition and retention through digital channels and data-driven insights.

•⁠ ⁠Coordinate with creative and media agencies to optimize campaign effectiveness.

Team Leadership

•⁠ ⁠Lead and mentor a team of sales, marketing, and digital professionals.

•⁠ ⁠Build a performance-driven culture with clear KPIs and accountability.

•⁠ ⁠Work cross-functionally with operations, HR, finance, and supply chain for aligned business goals.

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Key Performance Indicators (KPIs):

•⁠ ⁠ROI on marketing campaigns

•⁠ ⁠Brand engagement and social media metrics

•⁠ ⁠Revenue contribution from partnerships and promotions

• Dine_in Trends - Sales and Quantity

•⁠ ⁠Tracking Channel wise - Sales & Performance in terms of ROI , Traction etc

• Conduct periodic review of the teams - all channels - DIne_in, HD , Call center

•⁠ ⁠Monitor performance of Call center & Drive Inbound sales

•⁠ ⁠Monitor Corporate sales and Bulk orders with customized offerings

•⁠ ⁠Draw plans for Customer engagement across all channels

•⁠ ⁠Drive Brand visiblity in the outlets

• Address Compliants of Customers across the channels and timely resolution

•⁠ ⁠Monitor channel wise profitablity

•⁠ ⁠Draw and Implement special initiatives during festival times

•⁠ ⁠New customer acquisition and retention rate

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Qualifications & Experience:

•⁠ ⁠Bachelor's or Master's degree in Marketing, Business Administration, or Hospitality Management.

•⁠ ⁠8–15 years of experience in sales and marketing, preferably in the F&B / QSR / hospitality industry.

•⁠ ⁠Proven experience managing multi-outlet or multi-brand operations (20+ locations).

•⁠ ⁠Strong understanding of consumer behavior, restaurant marketing, and digital platforms.

•⁠ ⁠Excellent leadership, communication, and analytical skills.

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Desired Attributes:

•⁠ ⁠Strategic thinker with hands-on execution capability.

•⁠ ⁠Strong network in the food industry, media, and partnerships.

•⁠ ⁠Passion for food, hospitality, and customer experience.

•⁠ ⁠Data-driven decision-maker with a creative mindset