Product Marketing Specialist – SaaS

11 hours ago

Gurgaon, Haryana, India Radiansys Inc. Full time ₹ 8,00,000 - ₹ 20,00,000 per year

Job role: Product Marketing Specialist – SaaS / AI Platform

Location: Gurugram, HR (Onsite)

Job type: Fulltime

About Us

We are a fast-growing SaaS company building next-generation AI solutions in the video and content space. Our mission is to help creators and businesses simplify their workflows and scale their presence through smart, automated technology. We are looking for an
experienced Product Marketing Specialist
who can drive product adoption, brand awareness, and customer engagement through well-planned go-to-market strategies, social media promotion, and partnerships with agencies and content creators.

Responsibilities

  • Develop and execute
    product marketing strategies
    to increase awareness and adoption.
  • Define and refine
    product positioning, messaging, and differentiation
    in a competitive market.
  • Plan and manage
    multi-channel campaigns
    (LinkedIn, Instagram, YouTube, TikTok, Reddit, Twitter/X, etc.).
  • Drive
    social media marketing and growth strategies
    (promotion, campaign design, and execution).
  • Work closely with
    marketing agencies, content creators, and influencers
    to produce ad creatives, run PR campaigns, and coordinate influencer-led promotions.
  • Collaborate with internal teams and external partners to generate
    qualified leads and conversions
    .
  • Develop
    case studies, product stories, and promotional assets
    for campaigns.
  • Track performance metrics (engagement, CTR, CAC, conversions) and optimize accordingly.
  • Conduct
    competitor and market research
    to guide positioning and campaign adjustments.

Key Skills

  • Product marketing expertise
    : experience launching or scaling SaaS/AI products.
  • Social media marketing
    : proven ability to design and manage campaigns that drive growth.
  • Agency & influencer collaboration
    : experience working with agencies, creators, and PR teams to produce impactful campaigns.
  • Campaign management
    : from planning to execution and analysis across multiple channels.
  • Strong storytelling & communication
    : ability to translate complex product benefits into compelling narratives.
  • Data-driven mindset
    : comfortable working with analytics, KPIs, and ROI metrics.
  • Familiarity with SaaS and growth marketing tools (HubSpot, Apollo, Buffer, Modash, Heepsy, etc.).
  • Bonus: Experience in
    tech, SaaS, or creator economy/AI platforms
    .

What We're Looking For

  • A strategic marketer who knows how to
    position and promote SaaS products effectively
    .
  • Someone with hands-on experience in
    agency management, influencer campaigns, and PR collaborations
    .
  • A self-starter who can
    scale awareness and adoption
    through social-first campaigns.
  • Ideally, someone from a
    startup or fast-paced environment
    who thrives on execution.

Thanks & Regards

(Asif Nayar)

Account Manager @ RADIANSYS TECHNOLOGIES PVT LTD.

Contact no.

Email :-

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