Marketing Manager

Marketing Manager
Location:
Baner, Pune

Key Responsibilities

• Strategic Marketing & Planning
• Develop and execute annual and quarterly marketing plans aligned with organizational goals and revenue targets.
• Translate business objectives into actionable marketing strategies across digital, social, and physical platforms.
• Collaborate closely with Sales and Business Development teams to ensure unified go-to-market initiatives.
• Brand Management
• Build, maintain, and evolve a strong, recognizable brand identity across all communication touchpoints.
• Drive consistent brand tone, voice, and messaging that align with company values and target audience expectations.
• Spearhead brand awareness campaigns and strategic partnerships to strengthen RAMS' positioning in the industrial technology domain.
• Digital & Social Media Management
• Oversee and optimize all digital channels with a primary emphasis on B2B lead generation.
• Plan and execute targeted outreach campaigns for CXOs, EHS Heads, Supply Chain Directors, and Procurement Leaders.
• Manage paid campaigns (LinkedIn Ads, Google Ads, Meta Ads) to drive high-quality inbound leads.
• Monitor analytics, track conversion rates, and prepare monthly reports on lead quality, pipeline value, and ROI.
• Lead Generation & Revenue Growth
• Design and execute LinkedIn-based lead generation funnels focused on high-value B2B clients.
• Coordinate with the sales team to convert marketing-qualified leads (MQLs) into sales-qualified leads (SQLs) and revenue opportunities.
• Maintain dashboards for lead tracking, campaign performance, and contribution to top-line growth.
• Ensure measurable revenue outcomes from marketing activities through strategic nurturing, remarketing, and relationship-building campaigns.
• Expos, Exhibitions & Events
• Plan and execute RAMS' participation in major industry expos, trade shows, and conferences.
• Manage event strategy, booth setup, promotional materials, and pre-/post-event lead follow-ups.
• Represent the company at selected events to build relationships with key decision-makers and partners.
• Team Leadership & Accountability
• Lead, mentor, and evaluate the performance of the marketing team (digital, content, and design).
• Define KPIs, set clear accountability metrics, and ensure timely execution of campaigns.
• Build a culture of ownership, collaboration, and creativity within the team.
• Content & Collateral Development
• Supervise the creation of high-impact marketing materials—brochures, presentations, digital assets, and video content.
• Ensure content effectively communicates RAMS' value proposition to both technical and managerial audiences.
• Maintain alignment between technical accuracy and marketing clarity.
• Market Research & Competitive Intelligence
• Continuously monitor industry trends, competitor activities, and emerging opportunities in warehouse safety and digital infrastructure.
• Use insights to refine marketing and lead acquisition strategies.
• Identify new geographies and customer segments for expansion.

Qualifications & Experience

• Bachelor's or Master's degree in Marketing, Business Administration, or related field.
• 5–7 years of proven experience in B2B marketing, preferably in industrial technology, SaaS, or engineering domains.
• Demonstrated success in LinkedIn-based lead generation and revenue-focused campaigns.
• Strong understanding of digital marketing tools (LinkedIn Sales Navigator, HubSpot, Zoho CRM, Google Analytics, etc.).
• Experience managing cross-functional teams and marketing budgets.
• Excellent leadership, analytical, and communication skills.

Key Competencies

• Strategic and analytical mindset with focus on performance outcomes.
• Strong understanding of the B2B buyer journey, especially for senior management clients.
• Excellent project management and multitasking skills.
• Ability to convert data insights into actionable marketing improvements.
• Confident, articulate, and persuasive communicator.

Skills: b2b marketing,btl,linkedin ads,content strategy,brand management,lead generation,digital marketing,event management,expo management,gtm,paid social media campaigns,google ads,atl