Digital Marketing Executive

1 day ago

Pune, Maharashtra, India Arma Creative Marketing Solutions Full time ₹ 9,00,000 - ₹ 12,00,000 per year

Role & responsibilities

  • Performance Marketing

  • Plan, manage & optimize Google Ads and Meta Ads for FMCG & E-commerce accounts.

  • Drive sales, ROAS, CPL, CTR and scale campaigns profitably.

  • Run A/B testing on creatives, targeting, and landing pages.

  • Social Media Marketing

  • Build & manage social calendars tailored to FMCG/E-commerce audiences.

  • Work with the creative team to engage product-focused campaigns.

  • Track analytics & competitor benchmarks to refine campaigns.

  • Brand Strategy & Client Management

  • Define brand positioning, audience segmentation & campaign messaging.

  • Manage client communication, reports & performance reviews.

  • Ensure synergy between ads, organic content, and branding.

  • E-commerce & FMCG Specific

  • Knowledge of conversion funnels, marketplace ads (Amazon/Flipkart), and D2C scaling strategies.

  • Familiarity with FMCG buying behavior & campaign cycles.

  • Experience in handling festive/seasonal campaigns for consumer brands.

  • SEO & Content (Preferred Advantage)

  • Support in keyword research & SEO for E-commerce landing pages.

  • Collaborate on product descriptions, blogs & website optimization.

Preferred candidate profile

  • 2 - 5 years of experience in digital marketing, social media, and performance campaigns.
  • Strong expertise in Google Ads, Meta Business Manager, Analytics.
  • Prior exposure to E-commerce and FMCG marketing campaigns.
  • Understanding of brand funnels, consumer psychology & data-driven scaling.
  • Excellent communication, analytical & reporting skills.
  • Ability to manage multiple accounts independently.
  • Relevant degree/certification in digital marketing.

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