Social Media Manager
6 hours ago
Position Overview: We are seeking an experienced Social Media Manager to oversee and execute our social media strategy. The ideal candidate will have a proven track record in developing and managing social media campaigns, creating engaging content, and analyzing performance metrics. You will play a crucial role in driving our social media presence, building brand awareness, and fostering community engagement.
Key Responsibilities
Strategy Development:
- Develop and implement a comprehensive social media strategy that aligns with company goals and objectives.
- Identify target audiences and create strategies to engage them effectively.
Content Creation:
- Create, curate, and manage high-quality content for social media channels, including Facebook, Instagram, Twitter, LinkedIn, and others.
- Develop and execute a content calendar that includes posts, stories, and interactive content.
Campaign Management:
- Plan and execute social media campaigns to promote products, services, and events.
- Collaborate with the marketing team to integrate social media efforts with broader marketing strategies.
Community Engagement:
- Monitor social media channels for brand mentions, comments, and messages.
- Engage with followers, respond to inquiries, and foster a positive community atmosphere.
Analytics and Reporting:
- Track, analyze, and report on social media performance metrics, including engagement, reach, and conversions.
- Use insights to refine strategies and optimize content for better results.
Trend Analysis:
- Stay up-to-date with the latest social media trends, tools, and best practices.
- Identify opportunities for innovation and growth in social media marketing.
Collaboration:
- Work closely with the design, content, and PR teams to ensure cohesive messaging and branding.
- Coordinate with influencers and partners to enhance social media outreach.
Qualifications:
- Education: Bachelors degree in Marketing, Communications, or a related field.
- Experience: Minimum of 3-5 years of experience in social media management, with a proven track record of successful campaigns and community engagement.
- Technical Skills: Proficiency in social media platforms and tools, including Facebook Business Manager, Twitter Analytics, Instagram Insights, LinkedIn Analytics, and social media scheduling tools (e.g., Hootsuite, Buffer).
- Content Creation: Strong writing, editing, and content creation skills, with experience in using graphic design tools (e.g., Canva, Adobe Creative Suite) being a plus.
- Analytical Skills: Ability to analyze data and generate actionable insights from social media metrics.
- Creativity: Creative mindset with the ability to generate fresh and engaging content ideas.
- Communication: Excellent communication and interpersonal skills, with the ability to interact effectively with diverse audiences.
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