Senior Marketing Manager

Job Details

• Type: Full-Time
• Working Days: Monday to Friday
• Location: Vadodara, Gujarat (On-site)

About the Role

We are seeking a performance-driven, brand-obsessed Marketing Strategist with deep expertise in the digital ecosystem. The ideal candidate is both a strategic thinker and hands-on executor, capable of building brands from the ground up. This role combines strategy, execution, and leadership across digital marketing, advertising, branding, website infrastructure, analytics, and omnichannel content. You will lead end-to-end marketing and growth initiatives for clients and brands across global markets.

Key Responsibilities

Strategy & Planning

• Design and implement 360° digital marketing strategies aligned with business goals.
• Identify growth opportunities across search, social, email, and affiliate channels.
• Develop GTM and media mix strategies (Google Ads, Meta, YouTube, programmatic) focused on CPL and ROAS.
• Create campaign timelines, content calendars, and audience segmentation plans.
• Conduct competitor analysis, market research, and go-to-market strategies for product launches.
• Track and report performance using GA4, Looker Studio, and CRM dashboards.

Performance Marketing

• Plan and optimize ad campaigns across Google Ads, Meta, LinkedIn, YouTube.
• Drive lead generation, traffic, eCommerce sales, and brand recall.
• Set up conversion tracking, remarketing, and audience segmentation.
• Conduct A/B testing on ad copy, landing pages, and CTAs.
• Analyse funnel progression, bounce rates, and user behavior insights with GA4 and Clarity.

Branding & Content Creation

• Build and execute content marketing strategies (SEO, social, email).
• Define brand positioning, tone of voice, storytelling framework.
• Develop and script creative assets for campaigns, reels, landing pages, and blogs.
• Lead creative development for ads, videos, and social campaigns.
• Manage organic content calendars and brand engagement moments.

Digital Marketing Infrastructure

• Implement GA4 with GTM for event tracking and attribution.
• Build conversion funnels and dashboards in Looker Studio.
• Set up email marketing automations (Mailchimp, Klaviyo, Zoho).
• Optimize websites for SEO, performance, and conversions.
• Create and manage custom audience pools and advanced GTM triggers.

Client, Team & Campaign Management

• Collaborate with clients to deliver measurable outcomes.
• Coordinate with cross-functional teams (design, content, dev, video).
• Prepare detailed reports, insights, and presentation decks.
• Guide and mentor junior team members and freelancers.
• Manage multiple international clients across US, UK, Canada, Australia, Netherlands.

Required Skills & Tools

Advertising & Performance: Google Ads, Meta Ads, LinkedIn Ads, GA4, GTM, Looker Studio

Creative & Content: Canva, Figma, content scripting & storyboarding

CRM & Automation: Mailchimp, Klaviyo, Sendinblue, WhatsApp tools (Interakt, Zoko, WATI)

Analytics & Reporting: Dashboards (Looker Studio, Google Sheets), funnel & traffic analysis

Others: Excel, Google Docs, Notion, Trello/Asana, SEO tools (Screaming Frog, GSC, SEMrush – preferred)

Soft Skills

• Strong communication & presentation skills
• Analytical, detail-oriented & data-driven mindset
• Ability to multitask and manage global projects

Preferred Qualifications

• Bachelor's/Master's in Marketing, Business, Mass Communication, or related field
• 7–20 years of proven experience in digital marketing, branding, or strategy
• Experience working with diverse international clients

What You Bring

• Deep understanding of how performance marketing, content, and brand strategy work together.
• Ability to blend creativity with data-driven execution for scalable growth