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Senior Marketing Manager
2 weeks ago
Job Details
- Type: Full-Time
- Working Days: Monday to Friday
- Location: Vadodara, Gujarat (On-site)
About the Role
We are seeking a performance-driven, brand-obsessed Marketing Strategist with deep expertise in the digital ecosystem. The ideal candidate is both a strategic thinker and hands-on executor, capable of building brands from the ground up. This role combines strategy, execution, and leadership across digital marketing, advertising, branding, website infrastructure, analytics, and omnichannel content. You will lead end-to-end marketing and growth initiatives for clients and brands across global markets.
Key Responsibilities
Strategy & Planning
- Design and implement 360° digital marketing strategies aligned with business goals.
- Identify growth opportunities across search, social, email, and affiliate channels.
- Develop GTM and media mix strategies (Google Ads, Meta, YouTube, programmatic) focused on CPL and ROAS.
- Create campaign timelines, content calendars, and audience segmentation plans.
- Conduct competitor analysis, market research, and go-to-market strategies for product launches.
- Track and report performance using GA4, Looker Studio, and CRM dashboards.
Performance Marketing
- Plan and optimize ad campaigns across Google Ads, Meta, LinkedIn, YouTube.
- Drive lead generation, traffic, eCommerce sales, and brand recall.
- Set up conversion tracking, remarketing, and audience segmentation.
- Conduct A/B testing on ad copy, landing pages, and CTAs.
- Analyse funnel progression, bounce rates, and user behavior insights with GA4 and Clarity.
Branding & Content Creation
- Build and execute content marketing strategies (SEO, social, email).
- Define brand positioning, tone of voice, storytelling framework.
- Develop and script creative assets for campaigns, reels, landing pages, and blogs.
- Lead creative development for ads, videos, and social campaigns.
- Manage organic content calendars and brand engagement moments.
Digital Marketing Infrastructure
- Implement GA4 with GTM for event tracking and attribution.
- Build conversion funnels and dashboards in Looker Studio.
- Set up email marketing automations (Mailchimp, Klaviyo, Zoho).
- Optimize websites for SEO, performance, and conversions.
- Create and manage custom audience pools and advanced GTM triggers.
Client, Team & Campaign Management
- Collaborate with clients to deliver measurable outcomes.
- Coordinate with cross-functional teams (design, content, dev, video).
- Prepare detailed reports, insights, and presentation decks.
- Guide and mentor junior team members and freelancers.
- Manage multiple international clients across US, UK, Canada, Australia, Netherlands.
Required Skills & Tools
Advertising & Performance: Google Ads, Meta Ads, LinkedIn Ads, GA4, GTM, Looker Studio
Creative & Content: Canva, Figma, content scripting & storyboarding
CRM & Automation: Mailchimp, Klaviyo, Sendinblue, WhatsApp tools (Interakt, Zoko, WATI)
Analytics & Reporting: Dashboards (Looker Studio, Google Sheets), funnel & traffic analysis
Others: Excel, Google Docs, Notion, Trello/Asana, SEO tools (Screaming Frog, GSC, SEMrush – preferred)
Soft Skills
- Strong communication & presentation skills
- Analytical, detail-oriented & data-driven mindset
- Ability to multitask and manage global projects
Preferred Qualifications
- Bachelor's/Master's in Marketing, Business, Mass Communication, or related field
- 7–20 years of proven experience in digital marketing, branding, or strategy
- Experience working with diverse international clients
What You Bring
- Deep understanding of how performance marketing, content, and brand strategy work together.
- Ability to blend creativity with data-driven execution for scalable growth