Senior Social Media Marketing Specialist

2 days ago

Vadodara, Gujarat, India ZeusInfinity Services Full time ₹ 4,00,000 - ₹ 8,00,000 per year

Location:
Vadodara (Work from Office)

Experience:
2–5 Years

Company:
ZeusInfinity Services

Joining time
: Immediate joiner

About the Role:

We're looking for a
strategic and creative Senior Social Media Marketing Specialist
who can lead campaigns end-to-end across multiple platforms, drive measurable results through performance marketing, and play a pivotal role in brand growth.

The ideal candidate will be responsible for both
organic and paid social media marketing
, content planning, creative campaign execution, and performance optimization — while managing multiple client accounts.

Key Responsibilities:

  • Strategize, plan & execute
    integrated social media marketing campaigns for multiple clients.
  • Develop
    comprehensive content calendars
    , ensuring alignment with business goals and campaign strategies.
  • Manage
    end-to-end Meta Ads campaigns
    (Facebook & Instagram) to achieve strong performance results (leads, traffic, engagement, conversions).
  • Plan and execute
    LinkedIn Ads
    campaigns — both lead generation and brand awareness.
  • Create and manage
    organic social media campaigns
    , engagement activities, and community growth strategies.
  • Collaborate with creative teams to
    ideate and deliver compelling content
    across formats (static, video, stories, reels, carousels, etc.).
  • Monitor and analyze performance metrics,
    optimize campaigns
    , and prepare insightful reports with actionable recommendations.
  • Stay ahead of platform trends, algorithm changes, and leverage new features effectively.
  • Lead social media strategy discussions
    with clients, providing creative and data-driven solutions.
  • Ensure
    high-quality execution
    across all accounts, adhering to deadlines and objectives.
  • Coordinate with internal teams (design, content, SEO, etc.) to ensure campaign alignment and maximum impact.

Requirements:

  • 2–5 years of proven experience
    in social media marketing, with a strong focus on
    Meta Ads & LinkedIn Ads
    .
  • Deep understanding of
    content strategy
    , audience targeting, funnel creation, and campaign optimization.
  • Strong creative sense with the ability to conceptualize campaigns that stand out.
  • Proficiency in performance marketing tools, Ads Manager, and analytics dashboards.
  • Excellent
    English communication
    skills — both written and verbal.
  • Strong project ownership skills — able to manage multiple clients simultaneously.
  • Ability to drive campaigns independently and deliver
    consistent results
    .
  • Strategic thinker who is equally hands-on with execution.

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