Instagram Growth Specialist

1 day ago

Kolkata metropolitan area West Bengal, India Tic Tactic Full time ₹ 30,000 - ₹ 60,000 per year

Are you obsessed with turning followers into dedicated fans?

Do you live and breathe Instagram strategy, blending creative content with smart analytics?

We are looking for a dedicated
Instagram Growth Specialist
to join our team in Kolkata. You will be responsible for defining, planning and executing the organic and paid growth strategies for high-profile personal brands. If you thrive on watching metrics climb and building powerful online presences, we want to talk to you.

The Role: What You'll Do

  • Strategy & Planning:
    Develop and execute comprehensive Instagram growth strategies focused on increasing reach, engagement, and follower count for personal brand clients.
  • Organic Growth:
    Implement best practices for Reels, Stories, Carousels and Posts to maximise organic visibility and engagement rates.
  • Paid Growth (Ads):
    Plan, set up, and manage Instagram advertising campaigns (Meta Ads) for follower acquisition, driving traffic, and promoting key content, with a focus on high ROI.
  • Content Collaboration:
    Work closely with the Content Writer and Visual Team to ensure all content aligns with the growth strategy and client brand voice.
  • Performance Reporting:
    Track, analyse, and report on key growth metrics (impressions, reach, engagement, conversion) weekly and monthly, providing actionable insights for continuous improvement.
  • Trend Monitoring:
    Stay current with all platform updates, algorithm changes, and emerging trends to keep client strategies ahead of the curve.

What You'll Bring

  • Minimum 2 years of proven experience
    managing and scaling Instagram accounts, specifically for
    personal brands
    .
  • Deep expertise in
    both organic growth techniques and running successful paid Instagram campaigns (Meta Ads Manager).
  • Strong analytical skills: you must be comfortable translating data into strategic action.
  • Excellent understanding of Instagram's various content formats (Reels, Lives, Guides, etc.) and how to leverage them for growth.
  • Ability to work effectively in a collaborative, fast-paced team environment.
  • Min Qualification: Graduation

Application Process

The selection process for this role involves four mandatory stages:

  1. Skill Assignment:
    A practical assignment to assess your strategic planning and execution skills.
  2. Interview Round 1:
    Initial discussion focused on experience and cultural fit.
  3. Interview Round 2:
    Detailed technical interview.
  4. Background Check:
    Final mandatory verification process.


Location:
Kolkata


Work Model:
Onsite (Office-based)


Schedule:
Monday – Saturday


Working Hours:
10:00 AM – 6:30 PM


Experience:
Minimum 2 years

Compensation:
Starting at
3 LPA CTC
(negotiable based on experience and expertise)

Please do not apply if you are not based in Kolkata.

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