Head of Marketing: Digital

4 days ago

Bengaluru, Karnataka, India 2070Health Full time ₹ 12,00,000 - ₹ 36,00,000 per year

*Please note this role is not for 2070 Health*

We are seeking an experienced and visionary Head of Digital Marketing to lead the digital marketing efforts for a large hospital system in India.

The Head of Digital Marketing will be responsible for driving digital patient engagement, marketing automation, and consumer-centric digital transformation across the organization. The role will focus on leveraging digital channels to enhance patient acquisition, optimize conversion funnels, and improve overall customer experience.

Requirements

Key Responsibilities:

1. Digital Strategy & Consumer Engagement

  • Lead digital marketing initiatives to drive OPD and ER volume through digital channels, ensuring strong funnel conversion.
  • Enhance patient experience through data-driven engagement strategies, including website, mobile app, and contact center integration.
  • Develop and execute performance marketing strategies across paid, owned, and earned media.
  • Ensure best-in-class customer journeys by integrating website, app, and omnichannel engagement.

2. Martech & Data-Driven Decision Making

  • Own the marketing automation ecosystem, leveraging SFMC (Salesforce Marketing Cloud) for targeted patient engagement.
  • Optimize lead generation, customer segmentation, and personalized digital interactions.
  • Implement analytics frameworks to measure and improve digital campaign performance.

3. Innovation & Transformation Initiatives

  • Lead transformation projects such as shared services and ERM-driven admissions automation.
  • Partner with L&D to upskill teams and build a digital-first culture.

4. Cross-Functional Collaboration

  • Work closely with PRM, Contact Centre, and Clinical teams to align digital initiatives with organizational goals.
  • Partner with L&D to upskill teams and build a digital-first culture.

Knowledge, Skills and Experience

Educational qualifications/Certification: Post Graduate degree in Business, Marketing, Digital Strategy, or a related field

Relevant experience:

  • 15 years in digital transformation, martech, and performance-driven digital strategy at scale.
  • Hospital background not mandatory but preferred. Experience managing digital transformation in large organizations is essential

Skills and Capabilities

Functional:

  • Ability to define and implement a long-term digital roadmap aligned with business objectives.
  • Expertise in digital marketing, automation, and omnichannel engagement to drive patient acquisition and retention.
  • Strong project management skills to deliver high-impact digital initiatives on time and within budget.

Behavioural:

  • Ability to quickly adapt to industry trends and drive continuous improvement in digital strategies.
  • Strong communication and collaboration skills to align digital initiatives across multiple teams.
  • Deep understanding of customer journeys and commitment to enhancing patient experience through digital solutions

Benefits

Why Join Us?

This is an exciting opportunity to shape the digital presence of a leading hospital system in India. You will have the autonomy to innovate while working with a passionate team dedicated to improving healthcare accessibility through cutting-edge digital strategies.

  • Head of Digital Marketing

    3 days ago

    Bengaluru, Karnataka, India OFFTO TRAVELLERS PVT. LTD. Full time ₹ 15,00,000 - ₹ 25,00,000 per year

    Company DescriptionWelcome to OFFTO - Your Ultimate Travel Companion OFFTO is dedicated to redefining travel experiences by providing efficient journey planning, seamless travel experiences, expense management, travel blogging, and real-time local recommendations. Our mission is to make every trip unforgettable by offering comprehensive solutions for all...

  • Head of Digital Marketing

    3 weeks ago

    Bengaluru, Karnataka, India OFFTO TRAVELLERS PVT. LTD. Full time

    Company DescriptionOFFTO TRAVELLERS PVT. LTD. is your ultimate travel companion, redefining the way you experience travel. From efficient journey planning and seamless travel experiences to expense management, travel blogging, and real-time local recommendations, OFFTO has everything you need to make every trip unforgettable. Join us and explore the world...

  • Head of Digital Marketing

    3 weeks ago

    Bengaluru, Karnataka, India VLaunchU Full time

    Job Description – Head of Digital Marketing (Ed-Tech) Location: Bangalore (On-site, Full-Time) Experience: 10–15+ Years (Ed-Tech Industry Only) Budget: Up to 30 LPA Industry: Education / E-Learning / Ed-Tech Functional Area: Marketing (Digital + ATL, BTL & TTL) Category: Digital & Brand MarketingAbout the RoleWe are seeking a Head of Digital Marketing...

  • Head of Digital Marketing

    3 days ago

    Bengaluru, Karnataka, India Fanzart - Designer Fans Full time ₹ 6,00,000 - ₹ 12,00,000 per year

    Company DescriptionFanzart, a Theme Group company, is a high-end luxury designer fan brand headquartered in Bangalore, India. Fanzart leads the market in creating stylish and artistic fans in the luxury space. The brand's mission is to evolve ceiling fan design with a focus on aesthetics, functionality, and technological innovation. Fanzart offers an...

  • Head Digital Marketing

    11 hours ago

    Bengaluru, Karnataka, India Guidance Groove Full time ₹ 1,04,000 - ₹ 1,30,878 per year

    Hiring: Head – Marketing / Sr. Digital Marketing Manager Location: Bangalore (On-site, Full-Time) Experience: 9 to 15+ Years Industry: Education / E-Learning / Ed-Tech Functional Area: Marketing (Digital + ATL, BTL & TTL) Category: Digital & Brand MarketingAbout The RoleWe are looking for a seasoned Marketing Leader from the Ed-Tech industry to head our...

  • Head of Digital Marketing

    3 weeks ago

    Bengaluru, Karnataka, India VLaunchU Full time

    Job Description – Head of Digital Marketing (Ed-Tech) Location: Bangalore (On-site, Full-Time) Experience: 10–15+ Years (Ed-Tech Industry Only) Budget: Up to 30 LPA Industry: Education / E-Learning / Ed-Tech Functional Area: Marketing (Digital + ATL, BTL & TTL) Category: Digital & Brand MarketingAbout the RoleWe are seeking a Head of Digital Marketing...

  • Head - Digital Marketing

    4 days ago

    Bengaluru, Karnataka, India Gibs Business School Full time ₹ 15,00,000 - ₹ 25,00,000 per year

    About GIBS GroupGIBS Group is a leading institution committed to innovation in education, corporate training, and professional development. We are now looking for a visionary Head – Digital Marketing to strengthen our digital presence, build brand value, and drive growth through innovative digital strategies.Role OverviewThe Head – Digital Marketing will...

  • Head of Digital Marketing

    18 hours ago

    Bengaluru, Karnataka, India VLaunchU Full time ₹ 24,00,000 - ₹ 30,00,000 per year

    Job Description – Head of Digital Marketing (Ed-Tech)Location:Bangalore (On-site, Full-Time)Experience:10–15+ Years (Ed-Tech Industry Only)Budget:Up to 30 LPAIndustry:Education / E-Learning / Ed-TechFunctional Area:Marketing (Digital + ATL, BTL & TTL)Category:Digital & Brand MarketingAbout the RoleWe are seeking aHead of Digital Marketingwith proven...

  • Marketing Head

    2 weeks ago

    Bengaluru, Karnataka, India Ministry of Skin Full time ₹ 7,20,000 - ₹ 12,00,000 per year

    Job Title: Marketing HeadLocation: Lavelle Road[Bengaluru ]Experience4-5 years in marketing / digital marketing roles, with experience managing social media + paid adsRole OverviewThe Marketing Head will be responsible for defining and executing the digital marketing strategy of Maintain, with specific emphasis on social media presence, paid advertising,...

  • Head - Digital Marketing - EdTech

    3 weeks ago

    Bengaluru, Karnataka, India VLaunchU Full time

    Job Description - Head of Digital Marketing (Ed-Tech) Location: Bangalore (On-site, Full-Time) Experience : 10-12+ Years (Ed-Tech Industry Only) Budget : Up to 30 LPA Industry : Education / E-Learning / Ed-Tech Functional Area : Marketing (Digital + ATL, BTL & TTL) Category : Digital & Brand MarketingAbout the Role:- We are seeking a Head of Digital...