Senior Field Marketing Manager

5 days ago

Mumbai Metropolitan Region, India Netcore Cloud Full time ₹ 15,00,000 - ₹ 60,00,000 per year

Job Title:
Field Marketing Manager – SEA & ANZ

Location:
Mumbai (On-site)

Experience:
5–10 years in International B2B SaaS Field Marketing.

Reports to:
Global Field Marketing Head / SVP - Marketing.

About Netcore Cloud

Netcore Cloud is a global Martech SaaS company empowering brands to deliver personalized customer experiences across Email, SMS, App, and Web. Trusted by
6,500+ brands across 40+ countries
, Netcore is a pioneer in customer engagement, retention, and AI-powered marketing automation.

About the Role

We're looking for a
Field Marketing Manager
to drive
end-to-end regional marketing for SEA & ANZ
, accelerating pipeline growth through integrated campaigns, events, partnerships, and account-based marketing.

This is a high-ownership role where you'll work closely with Sales, Product Marketing, and Partner teams to translate GTM strategy into impactful field programs that directly drive revenue.

Key Responsibilities

1. Regional Strategy & Planning

  • Own the
    regional field marketing plan
    aligned with revenue goals and sales priorities.
  • Identify key markets, segments, and accounts to target through localized marketing efforts.

2. Demand Generation & Pipeline Acceleration

  • Plan and execute
    multi-channel demand generation campaigns
    (digital, email, paid, webinars, events).
  • Partner with sales to build
    ABM programs
    that drive engagement and conversion across key enterprise accounts.
  • Track and deliver on
    MQL, SQL, and marketing-sourced revenue
    targets.

3. Events & Partnerships

  • Conceptualize and execute
    field events, roundtables, and conferences
    to create brand visibility and drive qualified pipeline.
  • Collaborate with
    partners, resellers, and tech alliances
    to co-market and build joint GTM programs.

4. Localization & Brand Building

  • Adapt global marketing campaigns to
    fit local market nuances, cultures, and customer behaviors.
  • Manage
    PR, awards, and community initiatives
    to elevate brand presence in SEA & ANZ.

5. Analytics & Performance

  • Leverage data and dashboards to
    analyze campaign performance
    and optimize spend.
  • Report on key metrics—pipeline contribution, ROI, lead velocity, and event impact.

6. Cross-Functional Collaboration

  • Work closely with
    Sales, Product Marketing, Customer Success, and Global Marketing
    teams for alignment.
  • Ensure consistent messaging, seamless handoffs, and measurable business outcomes.

Who You Are

  • 5–10 years
    of B2B SaaS marketing experience, preferably from a
    Series A–C or growth-stage SaaS company.
  • Strong hands-on experience in
    field marketing, demand generation, ABM, and events.
  • Proven track record of
    driving pipeline growth
    and meeting revenue-linked targets.
  • Excellent program management and stakeholder collaboration skills.
  • Analytical, creative, and execution-focused
    , with strong communication and presentation skills.
  • Comfortable working in
    fast-paced, global environments.
  • Willingness to
    travel across SEA & ANZ
    for events and customer engagements.

Why Join Us

  • Be part of a
    category-defining Martech SaaS brand
    trusted globally.
  • Opportunity to
    own regional GTM impact
    and directly influence revenue growth.
  • Collaborate with
    top-tier marketing and sales leaders
    across geographies.
  • Competitive compensation, autonomy, and growth in a high-performance environment.

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