Consumer Insights

23 hours ago

Bengaluru, Karnataka, India SharkNinja APAC Full time

Here are some of the EXCITING things you will get to do:

Closely working in conjunction with Product Development, Marketing, and other teams, this is both an "architectural" and "hands-on" role, responsible for all phases of both 1) validations and exploratory 2) quantitative and qualitative research.

Annual research planning

  • Plan holistic market research plan, based on the business needs to achieve annual sales target, approaching both at product development side and marketing activity side.
  • Sort out what local research is needed for what product, by identifying products which are accompanied with Indian consumer-unique needs, different from US, EU/UK and other APAC markets.

Lead Research design

  • Elaborate each research designs by localizing global-common protocols into India market.
  • Curve out the best respondent criteria, considering our potential targets

Lead Research execution

  • Create screeners, questionnaires, discussion guides in order to pull out expected insights in the best way
  • Execute surveys, conduct in-depth and focus group interviews

Data analysis / Reporting

  • Quantitative data aggregation at holistic level, qualitative analysis at conscious / subconscious levels
  • Write report with powerful storyline supported by convincing data / insights

Budget control / monitor

  • Drive cost optimization by negotiating with agencies to select most cost-efficient ones.
  • Utilize other market assets, past assets, or relative information source to cut down costs of 'nice-to-have' research.
  • Monitor costs to ensure annual CI spending fits within annual CI budget

Required Skills And Qualifications

  • Education: Bachelor's degree or above
  • Total career experience: 7 years or more
  • Mandatory requirements:- Work experience in a market research agency and client side
  • Proven experience leading both quantitative and qualitative research projects

(Research design, insight analysis, report writing, presentation)

  • Confident in assertive communication with clear messages
  • Business-level English (report writing, presentations, and leading meetings)
  • Strong collaboration and teamwork skills
  • Proficiency in MS Office (Excel, PPT, Word)

Preferred Qualifications

  • 7 or more years of market research experience (3-5 or more years at agency side)
  • Experience handling projects in the electronics industry
  • Hands-on moderation experience in qualitative research

Your role in leading our success drivers & representing our unique mindset:

  • Lead us to be "RARELY SATISFIED"
  • Make things better each day; "PROGRESS OVER PERFECTION"
  • Use your knowledge of our consumer, understand that "DETAILS MAKE THE DIFFERENCE,"
  • Deliver something great; "WINNING IS A TEAM SPORT"
  • Be clear and honest, "COMMUNICATING FOR IMPACT."

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