insights & marketing manager - bengaluru - india
1 day ago
We are seeking a highly analytical and creative Marketing & Insights Manager to drive growth for our Food & Beverage solutions
Category Strategy & Insights (45%)
Category Analysis: Continuously monitor, analyze, and report on category performance, market scoping and trends
Identify Growth Drivers: Translate deep-dive consumer and category insights into actionable strategic recommendations
Execution of Strategy: Executing comprehensive annual marketing plans related to sweet and savoury business
Commercial Marketing: Build Capabilities in consumer storytelling
Cross-Functional Collaborations: (35%)
R&D Collaboration: Partner closely with Research & Development to define the innovation pipeline
Sales/Category Enablement: Works with sales team, category team for developing effective sales tools
Brand & Campaign Execution (20%)
Marketing Execution: Working on executing of integrated marketing campaigns and activities (Offline and Online) to drive trends & Insights
Packaging & Communication: working on all product communication, including packaging design and messaging
Desired Candidate ProfileEducation: Master's degree in marketing, Business, or a related field.
Experience: Minimum of 7 -12 years of progressive experience in Category Management or Marketing Management within the Food & Beverage(B2B) or related CPG (Consumer Packaged Goods) industry.
Core Skills: Proven track record of leveraging data and insights (e.g., market research, syndicated data analysis) to drive business results and strategic decisions.
Communication: Exceptional communication and presentation skills, with the ability to influence cross-functional teams and senior stakeholders without direct reporting authority.
Demonstrated ability to manage multiple projects simultaneously in a fast-paced environment.
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