Sales Executive

Job Title

Field Sales Executive Fresh Fruits (Banana Division)

(Also known as: Sales Representative B2B Retail)

Company

Bakkhai Green Farms

Location

Field Sales Ahmedabad

(Current focus areas: Bopal, New Bopal, South Bopal, Shilaj, Thaltej, Shela and nearby localities)

Role Overview

Bakhai Green Farms is looking for a field sales executive to handle daily sales of fresh bananas to retail outlets (kirana stores, fruit shops, carts, supermarkets, hotels, etc.) in Ahmedabad. Over time, the role will expand to other fresh fruit categories as the business grows.

This is a field-based role involving daily market visits, order collection through a mobile app, payment collection, and maintaining strong relationships with retailers.

Key Responsibilities

1. Daily Order Collection

2. Visit assigned retail outlets every morning in the allocated route/area.

3. Collect orders for fresh bananas (and later other fruits) using the companys mobile app or order-taking system.

4. Ensure accurate entry of quantity, size/grade, and required delivery time.

5. Route & Customer Management

6. Cover all outlets in the designated areas: Bopal, New Bopal, Shela, South Bopal, Thaltej, Shilaj and nearby localities as per route plan.

7. Open new outlets in the same belt by pitching Bakkhai Green Farms products and service.

8. Maintain strong relationships with shop owners, managers and purchase in-charges.

9. Payment Collection & Reconciliation

10. Collect payments in the evening from customers.

11. Accept and manage multiple payment modes: Cash, UPI, net banking, bank transfer, cheque (As per companys bank details only) etc.
12. Issue receipts where required and reconcile daily collections with the office/accounts team.

13. Ensure zero cash mismatch and safe handling of cash.

14. Sales Growth & Market Feedback

15. Achieve daily/weekly/monthly sales and collection targets given by the company.

16. Identify opportunities to increase sales at existing outlets (display, secondary placements, upselling).
17. Gather feedback on quality, pricing, competitor activity and share it with management.

18. Support in adding new fruit categories and helping customers adopt them.

19. Basic Reporting & Documentation

20. Maintain daily visit reports, order details, new customer additions and collection status.

21. Update customer information (contact details, credit terms, payment history), Selfie, Location etc in the app/register.

22. Report any customer complaints, quality issues or delivery problems immediately.

23. Coordination with Operations

24. Coordinate with dispatch / warehouse/ Admin/ MIS team for timely delivery of orders collected.

25. Inform customers in case of any delay, stock issue or substitution required.

26. Ensure correct product, correct quantity and correct rate is being supplied to the customer.

27. Brand & Relationship Building

28. Represent Bakkhai Green Farms professionally in the market.

29. Maintain good behaviour, proper grooming and polite communication at all times.
30. Build long-term trust so customers prefer Bakhai Green Farms for their fruit requirements.

Candidate Profile

Education:

• Minimum 10th / 12th pass
• Graduate candidates are also welcome

Experience (preferred, not mandatory):

• 02 years in field sales / FMCG / dairy / fruits & vegetables / distribution
• Freshers with strong willingness to work in field sales can also apply

Key Skills & Qualities:

• Must be comfortable travelling on field within Ahmedabad
• Basic smartphone handling WhatsApp, calling, using simple apps
• Basic numeric ability to handle quantities, rates and payment calculations
• Honest and trustworthy in handling cash and collections
• Good communication in Gujarati and Hindi (basic English is a plus)
• Punctual, disciplined and target-oriented
• Ability to build rapport with retailers and negotiate politely

Other Requirements:

• Two-wheeler with valid driving licence (preferred/required as per your decision)
• Android smartphone (preferred)
• Should be familiar with the general areas of Bopal/New Bopal/Thaltej/Shela/Shilaj/South Bopal or ready to learn routes quickly

Working Hours

• Full-time, Day Shift (Field Job)
• Morning: Market visit & order collection
• Evening: Payment collection and closing the day with reports
• Weekly off as per company policy (e.g., Sunday or any decided weekday)

Compensation & Benefits

• Fixed Salary:

• 12,000-15,000 per month (in-hand)

• No PF, ESIC or other statutory deductions from this amount as of now

• Daily Allowance (DA):

• 150 per day (to cover food / minor daily expenses) payable as per company policy (only working days)

• Travel Allowance (TA):

• 1.5rs per Km

• Incentives (In future):

• Performance-based monthly sales incentives for achieving and exceeding targets

• Extra incentives for adding new outlets or new product categories

Growth Opportunities

• Opportunity to grow into Senior Sales Executive / Area Sales Executive / Route Supervisor as the company expands into more fruits and more areas.
• Chance to learn fruit trade, distribution, and modern retail sales practices.

Employment Type

• Full-time, Permanent