Senior Brand Strategist

2 days ago

Mumbai, Maharashtra, India 3 Minds Digital Full time ₹ 15,00,000 - ₹ 25,00,000 per year

We are seeking a talented and experienced Senior Brand Strategist who will also be responsible for managing a team of Social Media Managers. The ideal candidate will have a deep understanding of various social media platforms, marketing strategies, and team management skills. This role requires a creative thinker with a strategic mindset, strong leadership abilities, and excellent communication skills. The Social Media Marketing Strategist will be responsible for developing and executing effective social media campaigns, analyzing performance metrics, and guiding the team to achieve business goals.

Responsibilities:

Strategy Development:

Develop comprehensive social media marketing strategies aligned with overall marketing objectives.

Conduct market research, competitor analysis, and stay up-to-date with industry trends to identify new opportunities.

Collaborate with cross-functional teams to integrate social media strategies with overall marketing plans.

Campaign Planning and Execution:

Create and manage social media content calendars, ensuring timely and engaging posts across various platforms.

Oversee the creation of high-quality, compelling content (text, image, and video) that resonates with the target audience.

Utilize social media management tools to schedule, publish, and monitor content across platforms.

Implement paid social media campaigns, including budget allocation, targeting, and optimization.

Performance Tracking and Analysis:

Monitor key performance indicators (KPIs) to measure the effectiveness of social media campaigns.

Analyze data and metrics, provide insights, and make data-driven recommendations for optimization.

Prepare regular reports on campaign performance and present findings to stakeholders.

Team Management:

Recruit, train, and mentor a team of Social Media Managers.

Set clear performance expectations, provide regular feedback, and conduct performance evaluations.

Foster a collaborative and creative work environment, encouraging innovative ideas and professional growth.

Ensure team members have the necessary resources and tools to effectively execute their responsibilities.

Collaboration and Communication:

Collaborate with other marketing teams to ensure cohesive brand messaging and consistent communication.

Liaise with internal stakeholders, such as designers, copywriters, and PR teams, to develop and execute integrated campaigns.

Stay informed about emerging social media trends, tools, and platforms, and share relevant insights with the team.

Requirements:

Bachelor's degree in Marketing, Communications, or a related field (or equivalent experience).

Proven work experience as a Social Media Marketing Strategist or similar role.

Strong knowledge of social media platforms, best practices, and emerging trends.

Experience managing social media campaigns and analyzing performance metrics.

Familiarity with social media management tools (e.g., Hootsuite, Buffer, Sprout Social).

Excellent written and verbal communication skills.

Strong leadership abilities and experience in managing a team.

Creative thinking and problem-solving skills.

Ability to work under pressure and meet tight deadlines.

Familiarity with graphic design and video editing tools is a plus.

Join our dynamic team and play a vital role in shaping our brand's social media presence. Apply today with your resume, portfolio, and a brief description of your approach to social media strategy and team management

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