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Performance Marketing Executive

2 weeks ago


Mumbai, Maharashtra, India VLaunchU Full time ₹ 6,00,000 - ₹ 10,00,000 per year

Job Title: Performance Marketing ExecutiveLocation: MumbaiExperience Required: 2–3 YearsWorking Hours: 10:00 AM – 7:00 PMWorking Days: Monday to SaturdayJoining: Immediate Joiners PreferredPosition Overview:We are seeking a Performance Marketing Executive with a strong background in digital lead generation, campaign optimization, and ROI-driven marketing. The ideal candidate will have prior experience in the education sector, preferably with reputed institutes such as IME, IMS, Career Launcher, or CPLC.Key Responsibilities:Develop, execute, and optimize paid marketing campaigns across platforms (Google Ads, Meta/Facebook, Instagram, YouTube, etc.)Monitor and improve key metrics such as CPC, CPA, ROAS, and conversion rates

Manage digital marketing budgets effectively, ensuring maximum returns on ad spend

Coordinate with content, design, and admissions teams to align campaigns with institutional objectives

Execute retargeting and funnel-based marketing strategies to nurture leads

Track campaign performance through tools like Google Analytics, Meta Business Suite, and relevant CRMsPrepare regular reports with insights and recommendations for campaign improvement

Candidate Profile:2–3 years of hands-on experience in performance marketing, preferably in the education/test prep industry

Prior experience with institutes like IME, IMS, Career Launcher, or CPLC is highly desirable

Proficient in digital advertising tools such as Google Ads, Facebook Business Manager, Google Tag Manager, etc.Strong analytical skills and familiarity with data-driven decision making

Knowledge of CRM systems and landing page optimization

Ability to work independently and as part of a collaborative team

Why Join Us?Work with a passionate and mission-driven team

Opportunity to make a tangible impact on students' academic success

Fast-paced, growth-oriented environment in one of India's most competitive education markets