Performance Marketing Executive

15 hours ago

Mumbai, Maharashtra, India The Wellness Project Full time ₹ 1,50,000 - ₹ 28,00,000 per year

The Wellness Project (TWP)
is an early-stage nutraceutical start-up backed by the Bajaj Group. We recently closed a successful seed funding round to accelerate our growth. Founded by Mukund Khandelwal & Indresh Rajput, who jointly share a decade of experience in building D2C brands. Our mission is to solve lifestyle-related health concerns with efficacious, Ayurveda-inspired products backed by clinical studies and Certificates of Analysis (COA).

With our recent USA launch, we're looking for a passionate and data-driven Performance Marketing Executive to join our team. This role offers the opportunity to drive growth, shape strategy, and be part of an exciting early-stage journey in a high-growth market.

Key Responsibilities:

  • Plan, execute, and optimize paid campaigns across platforms including Meta (Facebook / Instagram), Google & other performance channels.
  • Manage end-to-end campaign execution including budget allocation, audience targeting, ad creatives, A/B testing, and tracking.
  • Monitor daily campaign performance, analyze KPIs (CPC, CPA, ROAS, CTR, conversions), and ensure campaigns meet or exceed targets.
  • Conduct market and competitor research to identify new growth opportunities.
  • Collaborate with the creative team to develop impactful ad copies, visuals, and video content.
  • Optimize campaigns based on data insights to drive lower acquisition costs and higher lifetime value (LTV).
  • Manage and implement conversion tracking, pixels, UTM tagging, and attribution models.
  • Prepare weekly/monthly performance reports and provide actionable insights to management.
  • Stay updated with the latest digital marketing trends, ad platform updates, and best practices.

Qualifications and Skills:

  • Bachelor's degree in Marketing, Business, or related field.
  • 1–3 years of experience in performance marketing / digital marketing roles. Experience in working with US Market is a plus.
  • Hands-on experience with Facebook Ads Manager,
    Google Ads,
    Google Analytics, and other paid media tools.
  • Strong analytical and reporting skills with proficiency in Excel / Google Sheets and data visualization.
  • Knowledge of SEO, email marketing, remarketing, and affiliate marketing is a plus.
  • Ability to work in a fast-paced, results-driven environment.
  • Strong communication, organisational, and problem-solving skills.

Why Join Us?

  • Competitive salary and other employee related benefits.
  • Opportunity for career growth
  • Direct reporting to the founders
  • A collaborative and fast-growing work environment.
  • Be part of a purpose-driven team committed to revolutionizing wellness solutions.
  • Work in a dynamic environment that values innovation, growth, and creativity.
  • Gain the opportunity to impact lives positively across major global markets.

P.S.
- We love grooming young, passionate individuals and facilitating their growth within the company, especially those who thrive in a competitive and innovative environment.

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