Performance Marketing Executive

4 weeks ago

Mumbai, Maharashtra, India The Wellness Project Full time
The Wellness Project (TWP) is an early-stage nutraceutical start-up backed by the Bajaj Group. We recently closed a successful seed funding round to accelerate our growth. Founded by Mukund Khandelwal & Indresh Rajput, who jointly share a decade of experience in building D2C brands. Our mission is to solve lifestyle-related health concerns with efficacious, Ayurveda-inspired products backed by clinical studies and Certificates of Analysis (COA).

With our recent USA launch, we're looking for a passionate and data-driven Performance Marketing Executive to join our team. This role offers the opportunity to drive growth, shape strategy, and be part of an exciting early-stage journey in a high-growth market.

Key Responsibilities:

- Plan, execute, and optimize paid campaigns across platforms including Meta (Facebook / Instagram), Google & other performance channels.
- Manage end-to-end campaign execution including budget allocation, audience targeting, ad creatives, A/B testing, and tracking.
- Monitor daily campaign performance, analyze KPIs (CPC, CPA, ROAS, CTR, conversions), and ensure campaigns meet or exceed targets.
- Conduct market and competitor research to identify new growth opportunities.
- Collaborate with the creative team to develop impactful ad copies, visuals, and video content.
- Optimize campaigns based on data insights to drive lower acquisition costs and higher lifetime value (LTV).
- Manage and implement conversion tracking, pixels, UTM tagging, and attribution models.
- Prepare weekly/monthly performance reports and provide actionable insights to management.
- Stay updated with the latest digital marketing trends, ad platform updates, and best practices.

Qualifications and Skills:

- Bachelor's degree in Marketing, Business, or related field.
- 1–3 years of experience in performance marketing / digital marketing roles. Experience in working with US Market is a plus.
- Hands-on experience with Facebook Ads Manager, Google Ads, Google Analytics, and other paid media tools.
- Strong analytical and reporting skills with proficiency in Excel / Google Sheets and data visualization.
- Knowledge of SEO, email marketing, remarketing, and affiliate marketing is a plus.
- Ability to work in a fast-paced, results-driven environment.
- Strong communication, organisational, and problem-solving skills.

Why Join Us?

- Competitive salary and other employee related benefits.
- Opportunity for career growth
- Direct reporting to the founders
- A collaborative and fast-growing work environment.
- Be part of a purpose-driven team committed to revolutionizing wellness solutions.
- Work in a dynamic environment that values innovation, growth, and creativity.
- Gain the opportunity to impact lives positively across major global markets.

P.S. - We love grooming young, passionate individuals and facilitating their growth within the company, especially those who thrive in a competitive and innovative environment.

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