Performance Marketing Executive

4 weeks ago

Mumbai, Maharashtra, India Strique Full time
Hello,
Greetings of the day
Location: Powai, Mumbai | Full-time, On-site
About Strique Strique is a Series-A funded SaaS marketing automation platform used by 100+ global brands. We help ecommerce and SaaS companies automate catalog feeds, simplify reporting, and gain AI-driven insights to scale profitably.
Role Overview We are looking for a Performance Marketing Executive with 2–3 years of experience in digital advertising and analytics. The role goes beyond campaign execution — you will create media plans for India and international markets , manage campaigns across multiple ad platforms (Facebook, Google, LinkedIn, Reddit, etc.) , and set up tracking via GTM and other tools .
You will be responsible for planning, execution, optimization, and reporting — making sure campaigns are not only running but also delivering measurable ROI.
Key Responsibilities
Media Planning & Strategy Create media plans for both Indian and global markets .
Forecast budgets, expected reach, CPA, and ROAS for different channels.
Align media plans with Strique's overall marketing and growth objectives.
Research and recommend new channels/platforms for experimentation.
Campaign Execution & Optimization Set up and manage campaigns across Facebook, Google, LinkedIn, Reddit, and other digital ad platforms .
Continuously optimize targeting, bidding, ad creatives, and landing pages for maximum performance.
Conduct A/B and multivariate testing across creatives, audiences, and funnels.
Scale campaigns profitably while maintaining efficiency metrics (CPC, CPA, ROAS).
Creative & Content Strategy Work with the design/content team to build ad creatives, copy, and messaging aligned with audience personas.
Suggest new creative angles based on performance insights.
Ensure consistency of brand voice across different ad platforms.
Tracking, Analytics & Reporting Set up and manage tracking for all campaigns via Google Tag Manager (GTM) , GA4, and other tools.
Ensure correct implementation of conversion tracking, event tracking, and pixels across platforms.
Analyze funnel performance and user journeys, identifying drop-off points and recommending fixes.
Prepare weekly/monthly performance reports with actionable insights for leadership.
Build dashboards (Google Data Studio, Looker, or similar) for real-time campaign monitoring.
Collaboration & Growth Marketing Work closely with product, sales, and content teams to align campaigns with business goals.
Contribute to growth marketing experiments (e.g., retargeting strategies,

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