Social Media Specialist
1 week ago
Job Title: Social Media Specialist
Company Type: OEM Manufacturing & Import Firm (Mobile Accessories)
Products: Mobile Chargers, Data Cables, Neckbands, TWS Earbuds, Power Banks, etc.
Location: Karol Bagh, New Delhi
Employment Type: Full-Time
About the Role
We are looking for a strategic, creative, data-driven Social Media Specialist who can manage and grow the digital presence of our OEM & import-based mobile accessories brand(s). The candidate will be responsible for planning, executing, and optimizing content across all major social platforms to build brand authority, generate B2B leads, and engage retail/wholesale buyers.
Key Responsibilities
Develop and execute monthly social media strategy (Instagram, Facebook, LinkedIn, YouTube, WhatsApp Channels, etc.)
Plan, create, and publish high-quality content (reels, carousel posts, product explainers, packaging & factory-based videos, etc.)
Showcase OEM/private-label capabilities, bulk pricing, factory output, and import stock arrivals
Manage brand pages community growth (followers, engagement, B2B inquiries, WhatsApp community funneling)
Run paid & organic campaigns focused on B2B dealers, distributors, wholesalers, and ecommerce sellers
Collaborate with product, design, and sales teams to align content with launches, offers, events, and trade-show activity
Track analytics, prepare performance reports, and optimize based on insights
Stay updated with trends in mobile accessories, OEM branding, China import content style, and B2B-style marketing
Respond to DMs & comments, convert leads to sales funnel with the sales team
Coordinate with photographers, video editors, designers when required
Required Skills & Experience
2 years experience in social media marketing (electronics / OEM / D2C / B2B industry preferred)
Strong understanding of Instagram Reels, YouTube Shorts, WhatsApp Communities, LinkedIn brand building
Ability to create or supervise creation of product photos, reels, tech explainers, unboxing, and factory footage
Basic knowledge of Canva / CapCut / Adobe tools (or ability to guide editors)
Familiarity with B2B audience behaviour (dealers, shop owners, Amazon/Meesho sellers, wholesalers)
Able to write captions in Hinglish when needed (Indian trade tone)
Understanding of hashtags, SEO keywords, product positioning
Knowledge of Meta Ads / Lead Forms / WhatsApp CTAs is a plus
Preferred Industry Background Mobile accessories
Electronics manufacturing / assembly units
Import & wholesale distribution
OEM / private-label brands
D2C tech brands
What We Offer
• Competitive salary performance incentives
• Chance to build & scale a brand from manufacturing level to nationwide presence
• Creative freedom with direct access to founders & decision makers
• In-house access to latest gadgets, tech samples, and new launches
• Fast-growing company with B2B B2C market exposure
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