Social Media Specialist

1 week ago


Karol Bagh DelhiNCR, India Nakoda Mobile Full time ₹ 5,00,000 - ₹ 12,00,000 per year

Job Title: Social Media Specialist

Company Type: OEM Manufacturing & Import Firm (Mobile Accessories)

Products: Mobile Chargers, Data Cables, Neckbands, TWS Earbuds, Power Banks, etc.

Location: Karol Bagh, New Delhi

Employment Type: Full-Time

About the Role

We are looking for a strategic, creative, data-driven Social Media Specialist who can manage and grow the digital presence of our OEM & import-based mobile accessories brand(s). The candidate will be responsible for planning, executing, and optimizing content across all major social platforms to build brand authority, generate B2B leads, and engage retail/wholesale buyers.

Key Responsibilities

Develop and execute monthly social media strategy (Instagram, Facebook, LinkedIn, YouTube, WhatsApp Channels, etc.)

Plan, create, and publish high-quality content (reels, carousel posts, product explainers, packaging & factory-based videos, etc.)

Showcase OEM/private-label capabilities, bulk pricing, factory output, and import stock arrivals

Manage brand pages community growth (followers, engagement, B2B inquiries, WhatsApp community funneling)

Run paid & organic campaigns focused on B2B dealers, distributors, wholesalers, and ecommerce sellers

Collaborate with product, design, and sales teams to align content with launches, offers, events, and trade-show activity

Track analytics, prepare performance reports, and optimize based on insights

Stay updated with trends in mobile accessories, OEM branding, China import content style, and B2B-style marketing

Respond to DMs & comments, convert leads to sales funnel with the sales team

Coordinate with photographers, video editors, designers when required

Required Skills & Experience

2 years experience in social media marketing (electronics / OEM / D2C / B2B industry preferred)

Strong understanding of Instagram Reels, YouTube Shorts, WhatsApp Communities, LinkedIn brand building

Ability to create or supervise creation of product photos, reels, tech explainers, unboxing, and factory footage

Basic knowledge of Canva / CapCut / Adobe tools (or ability to guide editors)

Familiarity with B2B audience behaviour (dealers, shop owners, Amazon/Meesho sellers, wholesalers)

Able to write captions in Hinglish when needed (Indian trade tone)

Understanding of hashtags, SEO keywords, product positioning

Knowledge of Meta Ads / Lead Forms / WhatsApp CTAs is a plus

Preferred Industry Background Mobile accessories

Electronics manufacturing / assembly units

Import & wholesale distribution

OEM / private-label brands

D2C tech brands

What We Offer


• Competitive salary performance incentives


• Chance to build & scale a brand from manufacturing level to nationwide presence


• Creative freedom with direct access to founders & decision makers


• In-house access to latest gadgets, tech samples, and new launches


• Fast-growing company with B2B B2C market exposure


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