Vice President

5 days ago

Karol Bagh Delhi, India Drishti Group Full time

Job purpose Lead and drive Drishti IAS s digital video and social media ecosystem by formulating and executing high-impact strategies across YouTube and major social platforms to build engagement growth brand visibility and innovation across YouTube Instagram Facebook LinkedIn X Twitter Snapchat Threads and emerging media Primary responsibilities Develop and implement a unified YouTube and social media strategy aligned with marketing and brand objectives Oversee all YouTube channels IAS PCS CUET CLAT etc for strategic growth optimized publishing and performance tracking Lead organic and paid initiatives across Instagram Facebook LinkedIn X Snapchat Threads and other upcoming platforms Drive content innovation via shorts reels live sessions explainers and collaborations to maximize reach and learner engagement Analyze platform data and insights to guide strategy improve ROI and identify emerging digital opportunities Collaborate with Academics Marketing Tech and Creative for cross-platform alignment and brand consistency Build mentor and manage a high-performing digital content team strategists editors community managers Ensure consistent brand voice and communication across social touchpoints Track competitors and industry trends to identify best practices and innovations Represent digital initiatives in leadership meetings and align with organizational goals Specific knowledge and skills In-depth understanding of YouTube social algorithms SEO and content analytics Proven ability to scale multi-channel multilingual video ecosystems Strong grasp of digital storytelling brand communication and audience psychology Hands-on with YouTube Studio Google Analytics Meta Business Suite Sprout Social TubeBuddy VidIQ Excellent leadership analytical and cross-functional coordination skills Strong written and verbal communication with a creative outlook Familiarity with emerging digital trends AI-driven tools and new media platforms Major KRAs Growth in subscribers followers and engagement across platforms Improvement in watch time reach and audience retention Successful integration of multi-platform content and campaigns Data-driven content performance and ROI improvement Strengthened brand positioning and digital thought leadership Team efficiency and creative output quality Qualification and experience Minimum qualification Graduate Preferred qualification MBA or Master s in Marketing Digital Media or Business Management Minimum experience 8-10 years in Digital Marketing YouTube Strategy or Social Media Leadership including 3 years in a senior management role Relevant experience EdTech media or large content-led organizations preferred Target organizations Leading EdTech firms digital media houses or content marketing agencies

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