Marketing Manager

3 days ago

Mumbai, Maharashtra, India Tyaani Jewellery Full time ₹ 12,00,000 - ₹ 36,00,000 per year

Key Responsibilities:

1. Event Management & Brand Activations

  • Plan and execute large-scale events, store launches, exhibitions, and in store promotions
  • Close coordination with Vendors and Guest listers for managing the events
  • Oversee end-to-end event execution from concept and budgeting to logistics, production,

and post-event analysis.

  • Ensure all events reflect brand aesthetics and deliver exceptional customer and guest

experiences.

  1. Campaign Strategy & Planning

  2. Develop 360 marketing campaigns that align with brand goals and drive business impact.

  3. Work closely with creative, digital, and retail teams to ensure campaign consistency across

channels.

  • Track campaign performance and optimize for engagement, reach, and ROI.

  • Celebrity & Influencer Marketing

  • Identify and collaborate with brand ambassadors, celebrities, and key influencers to amplify

brand visibility.

  • Manage partnerships, negotiations, and content execution ensuring alignment with brand

values.

  • Leverage PR and digital media to maximize coverage and impact.

  • Ad Shoots & Creative Production

  • Plan and manage brand and product shoots from concept development to final delivery.

  • Collaborate with creative agencies, stylists, photographers, and production houses.

  • Ensure visual storytelling resonates with the brands luxury and aspirational positioning.

  • Brand Strategy & Collaboration

  • Partner with design, retail, and e-commerce teams to ensure cohesive brand communication.

  • Stay updated with market trends, consumer behaviour, and competitor activities to drive

innovation.

Requirements:

  • Bachelors/Masters degree in Marketing, Communications, or a related field.
  • 5+ years of experience in marketing, preferably within luxury, fashion, or jewellery sectors.
  • Proven expertise in event management, celebrity/influencer marketing, and campaign

planning.

  • Strong creative sense with an eye for aesthetics and storytelling.
  • Excellent project management, negotiation, and communication skill

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