Paid Media Manager

4 days ago


Gurgaon, Haryana, India Xcel HR Solutions Full time ₹ 6,00,000 - ₹ 12,00,000 per year

Job Overview

We are looking for an Assistant Manager – Media (Performance Marketing) to join our dynamic team. In this role, you will play a key part in managing and optimizing performance marketing campaigns across various digital platforms. You'll collaborate closely with the media and creative teams to deliver performance-driven results for our clients, ensuring that we meet their marketing objectives while continuously improving efficiency and ROI. The ideal candidate will have 4-6 years of hands-on experience in managing media accounts in a fast-paced agency environment, with strong expertise in digital media and performance marketing.

Key Responsibilities

· Campaign Strategy & Management: Lead and manage performance marketing campaigns across multiple platforms (Google Ads, Facebook, Instagram, LinkedIn, Programmatic, etc.), ensuring alignment with client objectives and delivering measurable outcomes.

· Campaign Optimization: Continuously monitor, analyze, and optimize campaigns to drive better ROI, increased engagement, and conversion rates. Implement A/B testing and other optimization techniques.

· Budget Management: Oversee and manage campaign budgets effectively, ensuring optimal allocation and spend to achieve the best results for clients.

· Team Collaboration: Work closely with cross-functional teams, including creative, analytics, and account management, to develop cohesive media strategies that align with client goals.

· Performance Analysis & Reporting: Analyze campaign performance data and generate insightful reports. Use data-driven insights to suggest improvements and demonstrate the value of our services to clients.

· Market Research & Trends: Stay updated with the latest trends in digital marketing, social media, and performance marketing to ensure that campaigns are innovative and leverage the best tools and strategies available.

· Mentorship & Guidance: Provide guidance and support to junior team members, helping them grow their skills in media planning, optimization, and reporting.

Qualifications & Skills

· Experience: 4-6 years of experience in performance marketing, with at least 3 years of experience in managing client media accounts within a marketing agency environment.

· Platforms Expertise: Strong knowledge of digital advertising platforms (Google Ads, Facebook Ads, Instagram, LinkedIn, etc.), programmatic media buying, and other performance-driven marketing tools.

· Data-Driven: Strong analytical skills with the ability to interpret campaign data, generate insights, and optimize performance.

· Communication: Excellent communication skills, both verbal and written. Ability to present complex data and insights to clients in a clear and actionable manner.

· Leadership & Collaboration: Proven ability to lead campaigns, collaborate with teams, and mentor junior staff.

· Adaptability & Problem Solving: Ability to adapt to fast-changing client needs and industry trends, with a problem-solving mindset to overcome challenges in campaign delivery.

· Education: Bachelor's degree in Marketing, Technology, Business, Communications, or related field. Additional certifications in digital marketing (Google Ads, Meta Blueprint, etc.) are a plus.

Interested candidates can share their CVs on


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