Social Media

2 days ago

Gurgaon, Haryana, India Artemis Medicare Full time ₹ 9,00,000 - ₹ 12,00,000 per year

We are seeking a highly motivated and results-driven Social Media & Performance Manager to join our dynamic team. This role is ideal for someone passionate about digital marketing, social media strategy, and content creation. The individual will be responsible for managing our organic and inorganic social media profiles, driving performance growth, and increasing engagement across multiple platforms, including Facebook, Instagram, YouTube, LinkedIn, and others.

Key Responsibilities:

  • Social Media Strategy & Execution:

  • Develop and implement effective social media strategies for various platforms (Facebook, Instagram, YouTube, LinkedIn, etc.) to drive engagement, grow followers, and enhance brand visibility.

  • Create a content calendar to plan, organize, and schedule posts that align with brand goals and target audience interests.

  • Organic Social Media Management:

  • Handle daily management of organic social media profiles, including content creation, posting, and responding to audience interactions.

  • Monitor social media trends and identify opportunities for growth and engagement.

  • Paid Social Media Campaigns:

  • Plan, create, and optimize paid social media campaigns (Meta Ads, LinkedIn Ads, etc.) to achieve business goals, such as lead generation, brand awareness, and conversion.

  • Analyze key metrics and adjust campaigns to maximize return on ad spend (ROAS).

  • Performance Monitoring & Analytics:

  • Monitor the performance of all social media channels, using tools like Google Analytics, Meta Ads Manager, and platform-specific insights.

  • Identify trends and areas for improvement, making recommendations to enhance social media performance and engagement.

Qualifications & Skills:

  • Bachelors degree in Marketing, Communications, Business, or a related field.
  • Proven experience in managing organic and paid social media campaigns across platforms, including Facebook, Instagram, YouTube, LinkedIn etc.
  • Strong understanding of Meta Ads (Facebook & Instagram) and other social media advertising platforms.
  • Experience with analytics tools like Google Analytics, Meta Ads Manager, LinkedIn Analytics, and others.
  • Strong analytical skills with the ability to analyze and interpret social media performance data.
  • Excellent communication and writing skills.
  • Highly
  • Ability to work independently and collaboratively in a fast-paced environment.

Preferred:

  • Experience with A/B testing for ads and landing pages to maximize performance.
  • Knowledge of SEO and how it relates to paid media performance.

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