Paid Media Executive
5 days ago
Job Title:Paid Media Executive
Location:
Gurugram
Employment Type:
Full-Time
Experience Required:
2–3 years
CTC Offered: 8-9LPA
Role Overview:
We are looking for a performance-driven
Paid Media Executive
to support the planning, execution, and optimization of digital advertising campaigns across Google, Meta, LinkedIn, and other platforms. The ideal candidate will have hands-on experience in setting up and optimizing paid campaigns with a strong focus on KPIs, ROAS, and lead generation.
Key Responsibilities:
- Execute paid campaigns across Google Ads (Search, Display, YouTube), Meta (Facebook/Instagram), LinkedIn, and programmatic platforms
- Conduct keyword research, audience segmentation, and bid strategy setup
- Write and test compelling ad copy in coordination with the creative team
- Monitor daily budgets, performance metrics, and pacing to ensure smooth delivery
- Optimize campaigns for CTR, CPC, CPL, and ROAS based on objectives
- Set up conversion tracking using GTM, Google Analytics, Meta Pixel, etc.
- Coordinate with designers and account managers for timely delivery of assets
- Share weekly and mid-month performance reports with insights and next steps
- Stay updated on platform policy changes, industry benchmarks, and trends
- Contribute to performance reviews and strategy meetings with internal and client team
Requirements:
- 2–3 years of hands-on experience in managing paid media campaigns
- Strong understanding of Google Ads, Meta Ads Manager, and LinkedIn Campaign Manager
- Familiarity with tools like Google Analytics, Google Tag Manager, and Looker Studio
- Analytical mindset with comfort in working on Excel and performance dashboards
- Certification in Google Ads / Meta Blueprint (preferred but not mandatory)
- Strong communication and coordination skills
- Ability to handle multiple accounts and deadlines efficiently
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