Paid Media Manager

2 weeks ago

Gurgaon, Haryana, India Technians is now Nians Full time ₹ 12,00,000 - ₹ 36,00,000 per year

Position: Paid Media Manager

Experience:
6+ years

Location:
Sector 48, Gurugram

As the Paid Media Manager, you will lead and manage all aspects of paid media campaigns across various digital platforms. You will oversee a team of digital advertising specialists, develop strategic plans, and drive performance to achieve marketing objectives.

Roles and Responsibilities:

  • Lead project execution across clients and practice teams.
  • Train and Build Team to deliver outstanding results.
  • Understanding client business and requirements
  • Plan, optimise, and implement digital ads campaign strategies for a variety of clients
  • Suggest and develop new campaigns across multiple channels
  • Perform keyword/audience/interest/behaviour research and manage all the campaigns for your clients
  • Ensure the timely and successful delivery of our solutions according to client's needs and objectives
  • Set up a list of KPIs to track for each client. Forecast and track key account metrics
  • Managing campaign budgets & optimise the ROI
  • Improve upon paid advertising processes and innovate new strategies and techniques
  • Prepare and present reports on client progress so that their accounts will perform well and be different from competitors.
  • Develop higher-level client communication and account strategy, including account launch strategy, long-term campaign management, and growth/scaling strategy
  • Build and sustain rapport with multiple clients
  • Tracking daily, weekly & monthly KPIs to identify opportunities for improvement in performance & regularly reporting to management/clients
  • Develop new business with existing clients and/or identify areas of improvement to meet sales quotas
  • Recommend and implement digital projects to increase their ROI
  • Prepare reports on account status
  • Manage Project tasks and keep CRM up to date.
  • Prepare pitches/reports for the sales team
  • Develop forecasting reports for prospective clients and show them ROI.
  • Collaborates with the sales team to reach prospective clients

Requirements:

  • Bachelor's degree in Marketing, Advertising, Business, or a related field.
  • In-depth knowledge of Google Ads platform, including campaign setup, optimization techniques, and performance analysis.
  • Strong analytical skills with the ability to interpret data, draw insights, and make data-driven decisions to optimize campaign performance.
  • Excellent leadership and team management skills, with the ability to inspire, motivate, and develop team members.
  • Exceptional communication and interpersonal skills, with the ability to effectively collaborate with clients and internal stakeholders.
  • Strategic thinker with a proactive approach to problem-solving and a track record of delivering results-oriented solutions.
  • Detail-oriented mindset with the ability to multitask, prioritize tasks, and meet deadlines in a fast-paced environment.
  • Passion for staying updated with industry trends, advancements, and best practices in digital advertising and paid media management.
  • Proven experience of at least 6 years in managing all Ads campaigns (Meta and Google Ads) and leading a team in a digital marketing agency or similar environment.

Benefits:

  • Competitive salary package commensurate with skills and experience.
  • Opportunities for professional development and training to foster continuous growth.
  • Collaborative and supportive work environment that values innovation and creativity.
  • Flexible work timings, 5-day work week, yearly appraisals, and refreshing breaks for work-life balance.

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