Social Media Manager
1 week ago
Key Responsibilities
- Develop and execute social media strategies aligned with brand goals.
- Manage daily posting, scheduling, and content planning across Facebook, Instagram, LinkedIn, Twitter, YouTube, and other platforms.
- Create engaging content captions, reels, videos, stories, creative graphics (with design team).
- Monitor social media trends, competitor activities, and audience behavior.
- Run paid social media campaigns and optimize for better reach and conversions.
- Track and analyze performance using insights tools (Meta Business Suite, LinkedIn Analytics, YouTube Studio, etc.).
- Grow follower base, engagement rate, and brand awareness through creative campaigns.
- Handle community management — respond to comments, messages, and queries professionally.
- Collaborate with marketing, design, and sales teams for integrated campaign execution.
- Prepare weekly/monthly performance reports and present insights for improvement.
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