Trade Marketing Manager

2 days ago


Mumbai, Maharashtra, India Varun Beverages Limited Full time US$ 9,00,000 - US$ 12,00,000 per year

Job Title / Designation : Area Manager - Market Development (BTL / Trade Marketing)

Department : Sales

Functional Reporting to : Market Development Manager

Location : Ahmedabad

Job Purpose

The incumbent shall be responsible to drive the marketing related initiatives in the assigned area and maximize the visibility of the products in the market.

Primary Roles & Accountabilities

  • Manage visibility budgets with in the approved budgets parameters to assist in delivery of company's targets.

  • TT Promotion in stipulated allocation and criteria.

  • Make a Track on the spend v/s budgets by unit or city.

  • Significantly upgrade image and visibility in the market.

  • Provide Support to the unit teams through coordination with suppliers for timely on field execution of all signage drives related to either visibility or promotion in the market place.

  • Develop quality signage vendors across all units and ensure adherence of standards across all units through constant vendor development and back- checks.

  • Market Mapping and Visibility audits.

  • Training & Development of Frontline Sales Force/ Marketing Executive for better execution.

  • Marketing Initiatives / Signage's.

  • Monthly FMO Tracking and Achievement for Sales Development.

  • Vendor Reconciliation and POSM management.

Qualification and Work experience

Post-Graduation : Regular MBA from premier B-School with specialization in Sales & Marketing


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