Area Sales Manager

About Zydus Wellness

Zydus Wellness, an FMCG  leader, develops, manufactures, and  markets health and wellness products,

      integrating healthcare, skincare, and nutrition. Founded  in 1988 with Sugar Free, India's first zero-calorie sugar

      replacement, it now manages seven global brands, including Complan, Glucon-D, Everyuth, and Nutralite. The

      company serves over 50 million families and supports more than 90,000 dairy farmers and 2,000 MSMEs.

      With a focus on research, quality, and innovation, Zydus Wellness operates on core pillars of manufacturing

      integrity and supply chain efficiency. Headquartered in Ahmedabad  and Mumbai, it runs four manufacturing

      facilities across India and eight co-packing facilities in India, Oman, and New Zealand. Listed on the Bombay and

      National Stock Exchanges, Zydus Wellness is led by Chairman Dr. Sharvil Patel and CEO Tarun Arora, serving

      customers in over 25 countries across three continents.

Get to know our organization - Click on the below links

Company Website

Zydus Corporate Park

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Area Sales Manager- Food Service

      Functional Reporting: Branch Head / Zonal Sales Manager - FS

      Administrative Reporting: Branch Head / Zonal Sales Manager - FS

      Location:

      Role Purpose:

      To lead and manage the sales operations for food service in the assigned state, targeting institutions and the

      HoReCa (Hotels, Restaurants, and Cafes) sector. The primary responsibility includes growing sales revenue,

      maintaining strong relationships with key clients, driving new business opportunities, and ensuring exceptional

      service delivery across channels.

      Key Accountabilities/ Responsibilities:

Financial:

Lead and manage the sales team to achieve targets in the HoReCa (Food Service) segment

Responsible to drive Primary Sales and Redistribution

Understand and ensure profitable / sustained growth of business

Customer:

Strengthening the distribution network & infrastructure of RDS, C&FA's to increase the width and depth

of availability of Zydus products including new sales channels.

Meet & build strong connect with Institutional customers such as Hotels, Restaurants, Bakery, Caf's

etc for sales of Zydus products.

Process:

Execution & monitoring market inputs

Ensure availability of stocks at optimum level with RDS / C&F warehouse in his territory

Develop and execute effective sales strategies to penetrate and expand our presence in the Food

Service market.

Analyze market trends and competition to identify growth opportunities

People:

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Effective management of Sales Officers for motivation , training & development & productivity

enhancement

Collaboration with the team and cross functional teams for effective execution

Demonstrate company values, ethics & pride through exemplary behavior

      Key Deliverables:

Sales Management:

\u0009  Develop and implement sales strategies to achieve and exceed the sales targets in the assigned territory.

\u0009  Manage the sales funnel and pipeline for Institutional and HoReCa segments.

\u0009  Create and execute sales plans to penetrate new markets and expand existing customer base within the

state.

\u Identify and seize business opportunities, especially in bulk sales to institutions and the HoReCa

segment.

Client Relationship Management:

\u0009  Build and maintain strong relationships with key clients including hotels, restaurants, catering

companies and Institutions.

\u0009  Regularly engage with clients to understand their needs and address any service issues or queries.

\u0009  Conduct periodic customer feedback sessions to enhance service quality.

Team Leadership:

\u0009  Lead, mentor, and develop the sales team under your supervision, ensuring high motivation and

performance.

\u0009  Monitor team performance and provide ongoing support to achieve sales objectives.

      Market Research & Analysis:

\u0009  Stay updated on market trends, competitor activities, and industry developments.

\u0009  Analyze sales data to identify growth opportunities and areas for improvement.

\u0009  Provide market intelligence to Senior Management to inform overall business strategy.

      Business Development:

\u0009  Drive new business opportunities by targeting large institutions, hotels, and restaurants etc..

      Product Promotion:

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\u0009  Collaborate with the marketing team to execute promotional activities and campaigns aimed at

increasing product visibility.

\u0009  Work closely with chefs, F&B managers, and purchasing teams to promote the company's product

portfolio.

      Reporting & Administration:

\u0009  Prepare and present monthly sales reports, forecasts, and business plans.

\u0009  Maintain accurate and timely records of all sales activities, customer contacts, and business deals.

\u0009  Manage the sales budget for the area, ensuring efficient use of resources.

Key Interactions:

Branch Head

Zonal Sales Manager

Branch Commercial Manager

Branch Logistics Manager

Business Process Associate

Channel Business Partner (RDS)

Sales Officers

HRBP

Key Dimensions:

People Manager

      Educational Qualifications:

Graduate / MBA Preferred

      Experience (Type & Nature):

Minimum 3-5 years of sales experience (in the capacity of ASM) in the Food Service industry, with a

proven track record in managing Institutional and HoReCa  channels preferably in FMCG  with good

communication skills in English and regional language.

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Functional Competencies

Strong understanding of the food service industry and the dynamics of Institutional and HoReCa sales.

Sound Knowledge of Sales Fundamentals

Having hands on experience in Sales Force Automation (SFA)

RDS Management  including ROI

Prior experience of handling Team

Stakeholder management

      Behavioral Competencies:

Excellent negotiation and relationship management skills.

Team  leadership and mentoring abilities.

Results-oriented with a focus on meeting and exceeding targets.

Strong analytical skills and market awareness.

Strong written & oral communication & presentation skills

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