Area Sales Manager

About Zydus Wellness

Zydus Wellness, an FMCG  leader, develops, manufactures, and markets health and wellness products,

integrating healthcare, skincare, and nutrition. Founded in 1988 with Sugar Free, India's first zero-calorie

      sugar replacement, it now manages seven global brands, including Complan, Glucon-D, Everyuth, and

      Nutralite. The company  serves over 50 million families and supports more than 90,000 dairy farmers and

,000 MSMEs.

      With a focus on research, quality, and innovation, Zydus Wellness operates on core pillars of manufacturing

integrity and supply chain efficiency. Headquartered in Ahmedabad  and Mumbai,  it runs four

      manufacturing facilities across India and eight co-packing facilities in India, Oman, and New  Zealand. Listed

      on the Bombay and National Stock Exchanges, Zydus Wellness is led by Chairman Dr. Sharvil Patel and CEO

      Tarun Arora, serving customers in over 25 countries across three continents.

Get to know our organization - Click on the below links

Company  Website

Zydus Corporate Park

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Area Sales Manager  - GT

Functional Reporting: Zonal Sales Manager  - GT

Administrative Reporting: Zonal Sales Manager - GT

Location: ASM HQs

Role Purpose: This position is responsible for achievement of distribution, displays & sales objectives

Primary & Secondary) through effective management  of sales officers, Area Sales Executives / other selling

      & distribution resources within the values & parameters set by the company.

Key Accountabilities/ Responsibilities:

Financial:

      Responsible for primary Sales & redistribution.

      Understand and ensure profitable / sustained growth of business and strong orientation to commercial

      terms, profitability calculations etc.

      Look out for new products/packs from competition and any other competitor activity.

      Continuously gather data on competitor pricing, sales, customers etc and analyse sales data and past

      trends.

Customer:

      Assure protection of Company  interests by maintaining close and effective contact with customers,

      regulatory agencies & vendors.

      Strengthening the distribution network & infrastructure of RDS, C&FA's to increase the width and depth of

      availability of all Zydus products including new sales channels.

      Responsible for ensuring stocks levels as per company guidelines at distributor points

      Assure protection of Company  interests by maintaining close and effective contact with customers,

      regulatory agencies & vendors.

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3. Process:

      Execution & monitoring market inputs.

      Assure compliance with laws, regulations and policies.

      Manage the Distribution of Zydus Wellness products supported by a team of Sales Officers and Area Sales

      Executives who  cater to the customers in these markets.

      Assure management  of the organization in such a way as to produce expected results and fulfil all other

      accountabilities.

      Assure safety and security of employees, property and corporate information.

      Assure adherence to and pro-actively support of the Company's Quality Charter.

People:

      Effective management  of Sales Officers and Area Sales Executives for motivation, training & development &

      productivity enhancement

      Initiate, Plan and implement development for self and for his/ her direct reports.

      Manage and develop his/her territory through a team of FOS, Sales Officers and Area Sales Executive.

      Key Deliverables:

      Sales Targets Achievement: Meeting or exceeding sales goals set for the segment, often measured  in

      revenue, volume of orders, or number of new accounts.

      Business Partners Acquisition and Retention: Identifying and acquiring new clients while maintaining and

      strengthening relationships with existing clients in the industry.

      Market Penetration and Expansion: Expanding the company's presence in the sector by targeting new

      geographic areas, market segments, or product lines.

      Customer Relationship Management:  Building and nurturing strong relationships with key decision-makers

      and influencers in the sector to drive repeat business and customer loyalty.

      Product Knowledge and Promotion: Demonstrating a deep understanding of the company's products and

      services, and effectively promoting these to meet the specific needs of the market.

      Order Management  and Coordination: Ensuring accurate order processing, timely delivery, and

      coordination with the logistics and supply chain teams to meet customer expectations.

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Key Interactions:

      Branch Head

      Zonal Sales Manager

      Branch Commercial Manager

      Branch Logistics Manager

      Business Process Associate

      HRBP

      Branch Commercial Excellence Manager

      Channel Business Partner (RDS)

      Key Dimensions:

      Team Manager

      Educational Qualifications:

      Graduate / MBA  Preferred

      Experience (Type & Nature):

      Minimum  7 years of frontline work experience in retail sales with a record of over delivering on targets

      consistently

      Exposure / experience of DMS  / SFA

      Experience in FMCG  if from outside of Zydus

      Functional Competencies

      Good Knowledge and understanding of General Trade Sales

      Sound Knowledge of Sales Fundamentals

      Having hands on experience in Sales Force Automation (SFA)

      RDS Management  including ROI

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Behavioral Competencies:

      Result Oriented

      Analytical Ability

      Takes Initiative

      Negotiation & Problem Solving

      Good written & Oral Communication

      Achievement Orientation

      Leading others

      High Involvement

      Coaching Others

The above list is not exhaustive and could evolve with changing needs and priorities of the company

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