Area Sales Manager- Chandigarh

2 days ago

Chandigarh, Chandigarh, India Idam Natural Wellness Full time ₹ 4,00,000 - ₹ 12,00,000 per year

Bellavita is looking for a proactive and performance-driven Area Sales Manager (ASM) to manage sales operations within assigned territories in the General Trade channel.

The ASM will be responsible for driving sales growth, managing distributor relationships, and leading a team of Sales Officers / Sales Representatives.

The ideal candidate should have strong market understanding, team management capabilities, and a proven track record of delivering results in General Trade.

Key Responsibilities-

1. Sales Strategy & Execution

  • Implement and execute sales plans to achieve monthly, quarterly, and annual targets in the assigned area.
  • Monitor market dynamics, competitor activities, and customer insights to identify opportunities and areas of improvement.

2. Team Leadership & Development

  • Lead, guide, and motivate a team of Sales Officers / Sales Representatives to ensure effective market execution.
  • Set clear performance goals, provide coaching, and conduct periodic performance reviews.

3. Distributor & Channel Management

  • Manage and strengthen relationships with distributors, retailers, and key channel partners.
  • Ensure distributor ROI, inventory planning, claims management, and adherence to company norms.

4. Execution & Visibility

  • Ensure on-ground implementation of brand visibility, promotional activities, and market campaigns.
  • Monitor product placement, availability, pricing, and display across outlets.

5. Sales Performance Tracking

  • Track and analyse sales performance metrics such as sales volume, revenue, outlet coverage, and productivity.
  • Share periodic reports and business reviews with the Regional Sales Manager.

6. Market Expansion & New Opportunities

  • Identify potential new markets, outlets, and channel partners to improve penetration and market share.
  • Work with the marketing and trade activation teams to plan and execute local promotions.

Qualifications & Skills

  • Graduate / MBA in Sales, Marketing, or related field.
  • 510 years of General Trade sales experience, preferably in FMCG/FMCD/Consumer Healthcare.
  • Strong distributor management and team-handling skills.
  • Good communication, negotiation, and problem-solving abilities.
  • Willingness to travel extensively within the assigned territory.

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