Strategic Marketing

1 day ago

Noida, Uttar Pradesh, India Crosslynx Technologies Services Full time ₹ 15,00,000 - ₹ 25,00,000 per year

Company: Crosslynx US LLC

Location: India Division A-50, Second Floor, Sector-67, Noida

Experience Required: 515 Years

Role Overview

We are seeking a Strategic Marketing & Presales Consultant who can seamlessly blend business strategy, client engagement, and marketing communication. This role is ideal for someone who thrives in a fast-paced, tech-driven environment and enjoys working across departments to drive growth, innovation, and customer success.

You will be responsible for supporting presales activities, crafting compelling marketing content, conducting market research, and driving strategic initiatives that align with our business goals.

Key Responsibilities

Presales Strategy & Client Engagement

  • Lead presales efforts including solution presentations, proposal development, and client demos.
  • Collaborate with sales, engineering, and product teams to understand client requirements and tailor solutions.
  • Manage quoting, contract negotiations, and campaign execution.
  • Build and maintain strong client relationships through effective communication and follow-ups.

Marketing & Brand Communication

  • Develop high-impact marketing content for digital platforms, proposals, and presentations.
  • Organize and support marketing events, webinars, and industry conferences.
  • Enhance brand visibility through SEO, social media, and targeted outreach campaigns.
  • Work with inside sales and marketing teams to generate qualified leads and nurture prospects.

Business Analysis & Strategic Planning

  • Conduct market research, competitive benchmarking, and customer segmentation.
  • Analyze data using Excel, SQL, and BI tools to uncover actionable insights.
  • Support business development through outreach optimization and strategic advisory.
  • Participate in primary research activities including interviews, surveys, and field studies.

Revenue & Process Management

  • Coordinate with leadership on forecasting, pricing, and delivery planning.
  • Drive operational excellence through process improvements and dashboard reporting.
  • Monitor key performance indicators (KPIs) and ensure data accuracy across CRM systems.

Qualifications

  • Bachelors degree in Engineering, Business Administration, Marketing, or related field.
  • 515 years of experience in presales, business consulting, or strategic marketing roles.
  • Strong analytical and communication skills with proficiency in MS Office (Excel, PowerPoint, Word).
  • Experience with CRM tools (e.g., Salesforce), SEO strategies, and digital marketing platforms.
  • Exposure to energy, utilities, or technology domains is highly desirable.
  • Familiarity with tools like Power BI or Tableau is a plus.

Preferred Attributes

  • Tech-savvy with a passion for innovation and digital transformation.
  • Strong stakeholder management and interpersonal skills.
  • Ability to work independently and collaboratively in cross-functional teams.
  • A strategic thinker with a creative mindset and attention to detail.

Why Join Crosslynx?

  • Be part of a fast-growing global company driving innovation in energy and technology.
  • Collaborate with top-tier clients and OEM partners on impactful projects.
  • Work in a culture that values creativity, ownership, and continuous learning.
  • Gain exposure to cutting-edge technologies and real-world challenges.

Ready to Elevate Your Career?

If youre passionate about strategy, technology, and impactful communication, we'd love to hear from you

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