Trade Marketing Manager- Hyderabad
5 days ago
- Plan and execute BTL marketing activities, including POSM deployment and brand activation.
- Manage vendor relationships and collaborate with Sales, Marketing, and Product teams.
- Conduct market analysis and competitive benchmarking to identify growth opportunities.
- Ensure consistent brand positioning across all trade marketing channels.
- Stakeholder management coordinate with internal and external teams for smooth execution.
- P&L management – monitor trade marketing budgets, optimize spending, and drive cost efficiencies.
- Drive innovation – introduce new trade marketing elements to enhance engagement and visibility.
- Ensure adherence to TAT (Turnaround Time) – streamline execution processes for faster and more efficient implementation.
Must-Have Skills:
- 4+ years of experience in Trade Marketing, with a strong focus on BTL activities.
- Hands-on experience in vendor management and working with cross-functional teams.
- Strong market analysis and competitive benchmarking skills.
- Understanding of innovative branding solutions to enhance retail presence.
- Material knowledge – expertise in selecting the right materials for branding activities, with an understanding of pricing and procurement dynamics.
Qualifications:
- Graduate / Post Graduate degree in Marketing or a related field.
- Preferred industry experience: FMCG, FMCD, D2C, Consumer Durables, Electronic Consumer Durables, or Marketing Agencies (Product-Based Firms Only).
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