Trade Marketing Manager- Hyderabad

4 days ago

Hyderabad, Telangana, India Orient Electric Full time ₹ 9,00,000 - ₹ 12,00,000 per year
  • Plan and execute BTL marketing activities, including POSM deployment and brand activation.
  • Manage vendor relationships and collaborate with Sales, Marketing, and Product teams.
  • Conduct market analysis and competitive benchmarking to identify growth opportunities.
  • Ensure consistent brand positioning across all trade marketing channels.
  • Stakeholder management coordinate with internal and external teams for smooth execution.
  • P&L management – monitor trade marketing budgets, optimize spending, and drive cost efficiencies.
  • Drive innovation – introduce new trade marketing elements to enhance engagement and visibility.
  • Ensure adherence to TAT (Turnaround Time) – streamline execution processes for faster and more efficient implementation.

Must-Have Skills:

  • 4+ years of experience in Trade Marketing, with a strong focus on BTL activities.
  • Hands-on experience in vendor management and working with cross-functional teams.
  • Strong market analysis and competitive benchmarking skills.
  • Understanding of innovative branding solutions to enhance retail presence.
  • Material knowledge – expertise in selecting the right materials for branding activities, with an understanding of pricing and procurement dynamics.

Qualifications:

  • Graduate / Post Graduate degree in Marketing or a related field.
  • Preferred industry experience: FMCG, FMCD, D2C, Consumer Durables, Electronic Consumer Durables, or Marketing Agencies (Product-Based Firms Only).

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