Lead Modern Trade

4 weeks ago

Hyderabad, Telangana, India Creamline Dairy Products Ltd. Full time
Role – Head of Modern Trade

Reports to – Sales Head

Location – Hyderabad, India

Business Size ~ INR 200 Cr.

Key Responsibilities

The purpose of the role is to design and lead the delivery of the annual operating plan for the Modern Trade Division. Reporting directly to the sales head, the incumbent will be part of the leadership team and will play a pivotal role in shaping the company's future growth levers through strategic partnerships, channel innovation, and execution excellence.

1. Plan and Deliver Growth

- Own and lead the modern trade growth agenda for the company across South India, with a focus on both core (Telangana, Andhra Pradesh) and emerging markets (Karnataka, Tamil Nadu and Maharashtra), and deliver the plan for all milestones – monthly, quarterly and annually
- Scan the market, and be agile to have a tactical moves to capture opportunities across categories, banners and market places.
- Analyze internal performance metrics and external market trends to identify and execute scalable growth opportunities.
- Collaborate with the marketing and category teams to design region-specific initiatives that drive visibility, velocity, and value in modern trade channels.

2. Business Partnering

- Build and nurture strategic relationships with key modern trade accounts, including national and regional chains.
- Co-create joint business plans with trade partners, aligning on long-term growth, innovation, and execution priorities.
- Work cross-functionally to streamline internal processes that enhance agility and customer responsiveness.

3. Execution Excellence

- Lead the execution of modern trade strategies on the ground, ensuring alignment with brand and business goals.
- Drive accurate demand forecasting, stock planning, and supply chain coordination to ensure availability and minimize losses.
- Monitor and improve sales force productivity through data-driven reviews, process enhancements, and capability building.

4. Coaching and Skilling

- Foster a high-performance culture within the modern trade team, benchmarking against best-in-class standards.
- Build a robust talent pipeline by identifying and developing future leaders at key levels (e.g., Key Account Managers, Area Sales Managers).
- Coach and inspire the team to deliver stretch goals, embrace innovation, and continuously improve execution standards.

Who are we looking for?

Education:

- MBA from Tier 1 or Tier 2 Institutes

Experience:

- 5 to 10 years of experience in FMCG or Food or dairy, with proven success in leading modern trade teams and delivering growth through strategic partnerships and execution excellence.

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