Lead Modern Trade

14 hours ago

Hyderabad, Telangana, India Creamline Dairy Products Ltd. Full time ₹ 15,00,000 - ₹ 28,00,000 per year

Role – Head of Modern Trade

Reports to – Sales Head

Location – Hyderabad, India

Business Size ~ INR 200 Cr.

Key Responsibilities

The purpose of the role is to design and lead the delivery of the annual operating plan for the
Modern Trade Division
. Reporting directly to the sales head, the incumbent will be part of the leadership team and will play a pivotal role in shaping the company's future growth levers through strategic partnerships, channel innovation, and execution excellence.

1. Plan and Deliver Growth

  • Own and lead the
    modern trade growth agenda
    for the company across South India, with a focus on both core (Telangana, Andhra Pradesh) and emerging markets (Karnataka, Tamil Nadu and Maharashtra), and deliver the plan for all milestones – monthly, quarterly and annually
  • Scan the market, and be agile to have a tactical moves to capture opportunities across categories, banners and market places.
  • Analyze internal performance metrics and external market trends to identify and execute scalable growth opportunities.
  • Collaborate with the marketing and category teams to design region-specific initiatives that drive visibility, velocity, and value in modern trade channels.

2. Business Partnering

  • Build and nurture strategic relationships with key modern trade accounts, including national and regional chains.
  • Co-create joint business plans with trade partners, aligning on long-term growth, innovation, and execution priorities.
  • Work cross-functionally to streamline internal processes that enhance agility and customer responsiveness.

3. Execution Excellence

  • Lead the execution of modern trade strategies on the ground, ensuring alignment with brand and business goals.
  • Drive accurate demand forecasting, stock planning, and supply chain coordination to ensure availability and minimize losses.
  • Monitor and improve sales force productivity through data-driven reviews, process enhancements, and capability building.

4. Coaching and Skilling

  • Foster a high-performance culture within the modern trade team, benchmarking against best-in-class standards.
  • Build a robust talent pipeline by identifying and developing future leaders at key levels (e.g., Key Account Managers, Area Sales Managers).
  • Coach and inspire the team to deliver stretch goals, embrace innovation, and continuously improve execution standards.

Who are we looking for?

Education:

  • MBA from Tier 1 or Tier 2 Institutes

Experience:

  • 5 to 10 years of experience in FMCG or Food or dairy, with proven success in leading modern trade teams and delivering growth through strategic partnerships and execution excellence.

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