Offline Marketing Executive
2 weeks ago
An offline marketing manager is a professional responsible for planning, executing, and overseeing traditional (non-digital) marketing strategies to promote a brand, product, or service. They focus on strategies that don't rely on the internet or digital channels. Some key responsibilities of an offline marketing manager include:
Responsibilities:
Developing Marketing Campaigns:
Create and implement offline marketing strategies, including print advertisements, direct mail, billboards, radio, TV, and events.
Event Planning and Management:
Organize and manage offline promotional events, trade shows, product launches, sponsorships, and experiential marketing activities.
Brand Strategy and Positioning:
Ensure that offline campaigns align with the company's overall brand strategy and image.
Budget Management:
Oversee marketing budgets for offline activities and allocate resources effectively to achieve the best ROI.
Team Collaboration:
Work with other marketing, sales, and creative teams to develop content, materials, and promotions for offline channels.
Customer Engagement:
Use offline strategies to build relationships with customers, increase brand awareness, and drive sales through physical touchpoints.
Tracking and Reporting:
Measure the performance of offline marketing efforts, gather data, and analyze campaign effectiveness to make improvements.
Key Skills:
Strong understanding of traditional marketing channels (TV, radio, print, etc.)
Excellent project management and organizational skills.
Ability to work within a budget.
Effective communication and negotiation skills.
Creativity and strategic thinking.
Data analysis and report generation.
Job Type: Permanent
Pay: ₹25, ₹45,000.00 per month
Language:
- English (Preferred)
 
Work Location: In person
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