
Area Sales Manager
7 hours ago
Role Objective
The Area Sales Manager will be responsible for driving sales, managing dealer/distributor networks, developing new business opportunities, and ensuring revenue growth in the assigned territory (Patna and surrounding regions).
Key Responsibilities
- Achieve monthly, quarterly, and annual sales targets for silent diesel generators and related solutions.
- Develop and execute sales strategies to increase market share in the assigned region.
- Manage and support dealer/distributor networks to ensure effective coverage and customer satisfaction.
- Identify and generate new business opportunities across industrial, institutional, commercial, and government sectors.
- Build and maintain strong customer relationships with key accounts, consultants, contractors, and end-users.
- Monitor competitor activities, market trends, and provide timely feedback to management.
- Conduct regular sales visits, product presentations, and negotiations with prospective clients.
- Coordinate with internal teams (service, operations, and finance) to ensure smooth execution of orders and after-sales support.
- Ensure timely collection of payments and maintain healthy credit discipline in the territory.
- Prepare MIS reports, sales forecasts, and pipeline updates for management review.
Desired Candidate Profile
- Education: Post Graduate in any discipline (MBA/PGDM in Sales & Marketing preferred).
- Experience: 5–8 years of sales experience in capital goods / DG sets / industrial equipment / electrical solutions.
- Strong dealer management, B2B & institutional sales experience is required.
- Excellent communication, negotiation, and interpersonal skills.
- Proactive, target-driven, and self-motivated with leadership qualities.
- Knowledge of Patna and Bihar market will be an added advantage.
Key Performance Indicators (KPIs)
- Achievement of sales revenue and volume targets.
- Market expansion and new customer acquisition.
- Dealer/distributor performance and engagement.
- Timely collections and credit control.
- Customer satisfaction and retention.
Job Types: Full-time, Permanent
Pay: ₹300, ₹600,000.00 per year
Work Location: In person
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