Area Sales Manager

3 days ago

Patna, Bihar, India PR Management Solution Full time ₹ 3,00,000 - ₹ 6,00,000 per year

Role Objective

The Area Sales Manager will be responsible for driving sales, managing dealer/distributor networks, developing new business opportunities, and ensuring revenue growth in the assigned territory (Patna and surrounding regions).

Key Responsibilities

  • Achieve monthly, quarterly, and annual sales targets for silent diesel generators and related solutions.
  • Develop and execute sales strategies to increase market share in the assigned region.
  • Manage and support dealer/distributor networks to ensure effective coverage and customer satisfaction.
  • Identify and generate new business opportunities across industrial, institutional, commercial, and government sectors.
  • Build and maintain strong customer relationships with key accounts, consultants, contractors, and end-users.
  • Monitor competitor activities, market trends, and provide timely feedback to management.
  • Conduct regular sales visits, product presentations, and negotiations with prospective clients.
  • Coordinate with internal teams (service, operations, and finance) to ensure smooth execution of orders and after-sales support.
  • Ensure timely collection of payments and maintain healthy credit discipline in the territory.
  • Prepare MIS reports, sales forecasts, and pipeline updates for management review.

Desired Candidate Profile

  • Education: Post Graduate in any discipline (MBA/PGDM in Sales & Marketing preferred).
  • Experience: 5–8 years of sales experience in capital goods / DG sets / industrial equipment / electrical solutions.
  • Strong dealer management, B2B & institutional sales experience is required.
  • Excellent communication, negotiation, and interpersonal skills.
  • Proactive, target-driven, and self-motivated with leadership qualities.
  • Knowledge of Patna and Bihar market will be an added advantage.

Key Performance Indicators (KPIs)

  • Achievement of sales revenue and volume targets.
  • Market expansion and new customer acquisition.
  • Dealer/distributor performance and engagement.
  • Timely collections and credit control.
  • Customer satisfaction and retention.

Job Types: Full-time, Permanent

Pay: ₹300, ₹600,000.00 per year

Work Location: In person

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