Performance Marketing Specialist

6 days ago

Udaipur, Rajasthan, India Virtual Binz LLP Full time ₹ 9,00,000 - ₹ 12,00,000 per year

Key Responsibilities:

  • Develop and manage paid media campaigns across platforms like Google Ads, Meta (Facebook/Instagram), LinkedIn, and programmatic channels focused on B2B lead generation.
  • Optimize campaigns for CPL (Cost Per Lead), CTR, and conversion rates to drive qualified business leads for BPO services.
  • Design audience targeting strategies for multiple industries.
  • Collaborate /prepare the content and design to develop ad copy, banners, and landing pages tailored to the BPO industry.
  • Conduct A/B testing on creatives, copy, and landing pages to enhance campaign performance.
  • Track, measure, and report on campaign performance using Google Analytics, CRM, and advertising platforms.
  • Implement tracking mechanisms to monitor lead quality and funnel performance.
  • Stay updated with trends in digital marketing and outsourcing industry benchmarks to inform strategy.
  • Coordinate with the sales team to ensure marketing-generated leads align with sales qualifications criteria.


Requirements

Requirements:

  • Bachelor's degree in Marketing, Business, Communications, or a related field.
  • 2+ years of experience in performance marketing, preferably in a B2B or BPO/outsourcing environment.
  • Strong hands-on experience with Google Ads, LinkedIn Campaign Manager, Meta Ads, and programmatic platforms.
  • Experience working with CRM systems (e.g., HubSpot, Zoho, Salesforce).
  • Excellent verbal and written communication skills.
  • Solid knowledge of SEO best practices, on-page and off-page optimization, and keyword research.
  • Proficiency in design tools like Adobe Photoshop, Canva, or equivalent for creating ad visuals and landing page elements.

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