Performance Marketing Specialist

3 weeks ago

Udaipur, Rajasthan, India Webtter Internet Solutions Pvt. Ltd. Full time

Location Please note Only for Udaipur Location Experience Required Minimum 3 years of hands-on experience in end-to-end campaign management Role - About the Role We are looking for a highly skilled Performance Marketing Specialist with deep technical and strategic expertise in Meta and Google Ads The candidate should be results-driven and capable of consistently delivering high ROAS Return on Ad Spend while managing campaigns efficiently at scale Key Responsibilities Campaign Strategy Execution Plan create and optimize high-performing campaigns across Meta Ads and Google Ads Search Display YouTube Shopping Conduct in-depth keyword research and align campaigns with product positioning and target audience needs Manage Google Merchant Center GMC feeds for e-commerce campaigns Tracking Data Tools Implement and manage Google Tag Manager GTM pixel event setups and conversion tracking Work on Ads API integrations troubleshoot data flow and ensure accurate attribution Explore and integrate new ad-tech tools and automation to improve efficiency and performance Optimization Scaling Monitor campaign performance to maximize ROAS and reduce CPA Run A B testing on creatives ad copies audiences and landing pages Identify trends insights and scaling strategies backed by real data Analytics Reporting Prepare clear performance reports using Google Analytics GA4 and platform dashboards Present actionable insights and improvement plans to management Key Requirements Sound knowledge of Google Tag Manager GTM and pixel event setups Ads API setup and troubleshooting Keyword research and product understanding Google Merchant Center GMC for e-commerce advertising 3 years of proven hands-on experience managing Meta and Google Ads campaigns with measurable ROAS improvements Strong understanding of ad account structures bid strategies audience funnels and attribution models Highly analytical with a performance-first mindset and ability to turn data into action Updated with latest ad tools trends and platform policy changes What We Offer Competitive salary with performance-linked incentives Opportunity to manage high-budget campaigns with aggressive growth goals A fast-paced results-oriented work environment Job Type Permanent Pay 26 000 00 - 55 000 00 per month Experience Google Ads 3 years Required Meta ads 3 years Required Work Location In person

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