Chief Marketing Officer

Organization Alka IVF - Shree Kanak Hospital Location Udaipur Rajasthan Reports To Managing Director Board of Directors The Chief Marketing Officer CMO will be responsible for spearheading the marketing business expansion and revenue growth strategy of Alka IVF - Shree Kanak Hospital The CMO will drive both domestic and international brand positioning oversee financial performance of marketing initiatives and ensure the hospital achieves its ambitious target of 100 Crore annual revenue The ideal candidate will have a proven track record in healthcare marketing P L ownership and scaling businesses to 40 Crores revenue with positive EBITDA while planning for 5-year financial projections - Develop and execute comprehensive marketing strategies ATL BTL and Digital - Oversee campaign execution across print outdoor television social media SEO SEM influencer marketing and performance-driven digital campaigns - Ensure patient-centric communication and ethical medical marketing practices - Take ownership of marketing department s P L ensuring efficient ROI-driven campaigns - Align marketing spends with business goals to ensure EBITDA positive growth - Prepare and present five-year financial projections - Work closely with the finance team to track performance against the 100 Crore revenue target - Drive strategy for launching new IVF centres across Tier-1 Tier-2 and international markets - Conduct market feasibility studies competition benchmarking and ROI analysis - Partner with operations and doctors for smooth setup of new centres - Lead and scale the call centre team for lead capture patient conversion and retention - Implement CRM tools for real-time lead tracking performance analytics and conversion optimization - Organize and promote OPD camps and CME programs for doctors hospitals and fertility specialists - Build partnerships with gynecologists urologists and healthcare professionals for referrals - Design and implement international patient acquisition strategies targeting South Asia Middle East and Africa - Build partnerships with international medical tourism agencies and IVF facilitators - Strengthen the hospital s digital footprint for international patients - Ensure all marketing activities are compliant with Indian Council of Medical Research ICMR guidelines and ART Assisted Reproductive Technology Act regulations - Adhere to healthcare advertising policies and ethical standards set by the Medical Council of India MCI National Medical Commission NMC - Maintain compliance with government regulations for patient data privacy medical tourism and international collaborations - Coordinate with legal and compliance teams to ensure expansion plans meet state and central government requirements - Keep updated with healthcare reforms insurance regulations and government schemes related to fertility and IVF treatments - Achieve revenue milestones of 100 Crores within the set timeline - Maintain positive EBITDA margins through efficient marketing investments - Increase patient footfall across OPDs and IVF treatments by X YoY - Successful launch of new IVF centres in targeted geographies - Establish Alka IVF - Shree Kanak Hospital as a leading national and international IVF brand Experience - 10-15 years of experience in healthcare marketing with at least 5 years in a senior leadership role - Proven experience in scaling businesses to 40 Crores revenue with EBITDA positive results - Strong understanding of digital healthcare marketing P L management and business expansion - Excellent leadership communication and strategic thinking skills - Competitive salary with performance-linked incentives - Opportunity to lead expansion into national and international markets - Leadership role in one of India s fastest-growing IVF hospital chains Job Type Full-time Pay Up to 3 000 000 00 per year Benefits Flexible schedule Leave encashment Paid time off